Title: Cheryl Partington and Craig Spellar - Marketing your brand
Video by Blast | in fashion, backstage, behind the scenes
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Fashion graduates Craig and Cheryl met on their MA course and set up a fashion business together called Harriet's Muse. They applied to the DTI for funding and got a start up loan to launch the business in one of the trendiest areas of London. They both have a lot of experience in fashion, design and retail having started the business to have the ability to be independent; designed a collection for Topshop; producing bespoke clothing for brides, the music industry and Girls Aloud have even worn their clothes. Find out what they think are the best things about running your own business and selling your own designs.
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