The Ö÷²¥´óÐã and digital inclusion and participation
Post categories: Digital Inclusion,ÌýMedia literacy
| 14:34 UK time, Tuesday, 3 November 2009
I am the Controller of Ö÷²¥´óÐã Online, but earlier this year I also took on the role of the Ö÷²¥´óÐã's Online Access Champion and it's in this capacity that I want to talk about the importance of digital inclusion and participation.
I believe passionately in the principles of public service: the Reithian tradition of inform, educate and entertain is as true today as it was over 80 years ago. In the world of the internet and e-skills, the skills for life we all need are the abilities to understand, participate and influence the world around us. But how do we enable this when there are large sections of society who - due to a lack of skills and other barriers - are still offline and consequently not experiencing or even being able to access the diverse benefits of the internet?
Recent audience research specially commissioned by the Ö÷²¥´óÐã shows the scale of the challenge of getting people online: 13.8 million UK adults do not have the internet at home and, of this number, 10.6 million do not use the internet anywhere else either.
In other words, more than a fifth of all adults in the UK are completely excluded from the internet and from being part of the daily dialogue that happens, be it locally, nationally or globally. This is a very significant segment of society which risks getting left behind as the web becomes more and more embedded in our daily lives.
The Ö÷²¥´óÐã has a pivotal role to play for the public good. So, how can we better use our offer of world-class news, shows created specifically for the web - such as the recently announced Eastenders: E20 - and the multi award-winning Ö÷²¥´óÐã iPlayer to help close the digital exclusion gap?
Firstly: during Get Online day last month we made use of our wide range of outlets to reflect the message about the benefits of getting online, with coverage about the day appearing on the Ö÷²¥´óÐã homepage, the and across our regional websites, on TV in items on and , and on Jeremy Vine's Radio 2 show.
We have also recently launched a Media Literacy website - which brings together our offer in a cohesive way in order to help people equip themselves for the digital age.
This is a long-standing tradition with the Ö÷²¥´óÐã and is core to our public service ethos. Over the last thirty years, there are many examples of encouraging UK citizens to develop their media skills: the development of Ö÷²¥´óÐã Micro in the 80s; the 'Computers Don't Bite' campaign in the 90s, and 'WebWise' - a guide to using the internet - at the start of the new millennium.
The Ö÷²¥´óÐã was one of the first media organisations in the world to have a website - Ö÷²¥´óÐã Online will be 12 years old next month - and when it was approved, there was a clear understanding from the Department for Culture, Media & Sport that education was to be one of its key purposes.
We have played host to several initiatives over the years, and increasingly our formal learning content - for adults as well as children - has migrated online and includes: Raw; My Story; Ö÷²¥´óÐã languages; Skillswise and Ouch!.
While TV and radio retains its motivational power, it is online that is ideally suited to the interactive process that is learning. Moving forwards, working in partnership, there are big opportunities to play a useful role in alleviating social exclusion through not being online.
While I would never underestimate the scale of the challenge, by using our ability to inspire and motivate through telling stories, and by capitalising on our reach across radio, television and online, the Ö÷²¥´óÐã is well positioned to play its part in encouraging people to get online and benefit from all that the web has to offer.
(This post is an edited extract from a speech given yesterday at the Skills for Life Conference. To read the full speech visit the Ö÷²¥´óÐã Press Office site. To comment on this post please visit the Ö÷²¥´óÐã Internet blog.)
