en About the 主播大秀 Feed This blog聽explains what the 主播大秀 does and how it works. We link to some other blogs and online spaces inside and outside the corporation.聽The blog is edited by Alastair Smith and Matt Seel. Thu, 12 May 2016 07:00:31 +0000 Zend_Feed_Writer 2 (http://framework.zend.com) /blogs/aboutthebbc 主播大秀 Birmingham to expand Thu, 12 May 2016 07:00:31 +0000 /blogs/aboutthebbc/entries/1b60a100-da94-4880-a7b7-3b8cf62e39ba /blogs/aboutthebbc/entries/1b60a100-da94-4880-a7b7-3b8cf62e39ba Joe Godwin Joe Godwin

Last Wednesday Birmingham hosted a premiere for 主播大秀 Two's worldwide hit drama series . 

I was bursting with pride watching the hordes of fans lined the canal outside The Mailbox to catch a glimpse of the cast led by star Cillian Murphy and writer Steven Knight. For 主播大秀 Birmingham to host an event for a series that has touched the hearts of people in the Midlands really was very special. And we know that the people in our region watched the first episode last week in more numbers than anywhere else in the country. I doff my cap (minus the razors) to Peakys and its fans.

After such a special moment last week I wasn't sure how this week could compare but today we have announced a package of measures that will build on the Corporation’s existing £125m investment in Birmingham by making the city the dual base for 主播大秀 Three, with half of the team moving to be based in the city under the proposals. Another brilliant moment for the 主播大秀 in Birmingham. 

The team responsible for producing and publishing 主播大秀 Three’s daily short-form content will move here and we'll be the home of a new youth team who are set to be the main suppliers of the news content for .

Birmingham is the youngest and most diverse city in Europe with a thriving digital start up culture so these new teams are the perfect fit for us and by investing significant extra resource in the city in this way we can help to develop the growing digital economy here too. We know there is a large pool of young creative talent in the city who we want to work with and want to work with us and 主播大秀 Birmingham will now be at the heart of producing fresh talent and innovative digital content for young audiences.

The new teams will also form part of the hub for the development and commissioning of diverse talent and programmes as announced in the last month. Exciting stuff.

And my team at the 主播大秀 Academy are launching a new scheme - the Birmingham Production Apprenticeship - for new off air talent from diverse backgrounds.

Over the last year we have established ourselves as the centre of excellence for recruitment, training and digital innovation for the 主播大秀 alongside the thriving production base with the drama village producing shows like Doctors and Father Brown and The Mailbox being home to The Archers, 主播大秀 Front, the Asian Network and local programming with Midlands Today and 主播大秀 WM. But, I have said since I started this job 16 months ago that we wanted to do more and, if I am honest, this is even better than I could have hoped for.

Birmingham is a great city with a huge amount of potential and with today's announcement we will be dedicating even more resources, producing even more content, and creating even more opportunities for the industry and our audiences in the region. I hope you will all doff your peak(y) caps to that.

Joe Godwin is Director 主播大秀 Birmingham.

  • Read the press release about the announcement on the
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Peaky Blinders on the Red Carpet at 主播大秀 Birmingham Thu, 05 May 2016 14:31:13 +0000 /blogs/aboutthebbc/entries/625b2ff9-a721-4475-a1a8-fae01c7b850c /blogs/aboutthebbc/entries/625b2ff9-a721-4475-a1a8-fae01c7b850c Jon Jacob Jon Jacob

Stars of hit 主播大秀2 Birmingham-based drama Peaky Blinders last night came home in spectacular style for the Season 3 red carpet premiere. 

The event which took place at The Everyman Cinema at the Mailbox in Birmingham, included appearances by the main man Cillian Murphy (Tommy Shelby) and Packy Lee (Johnny Dogs) as well as the writer/creator – Birmingham born Steven Knight.

Scores of fans lined the Mailbox in 1920s attire and Peaky Blinders flat caps. Here are some pictures from the night:

Bringing the Blinders home: (L-R) Jordan Bolger, Packy Lee, Cillian Murphy, Steven Knight, Gait Jansen, Harry Kirton, Stephanie Hyram and Kate Phillips

What a turn out! Scores of Peaky Blinders fans made their way to Birmingham鈥檚 Mailbox for the big premiere.

Peaky actor Packy Lee can鈥檛 resist talking a few snaps of the crowds.

Tips from Thomas Shelby? Cillian Murphy looked to have taken a tip or two from his Peaky Blinder's alter-ego, as he turned up suited and booted to the show's series three premiere in Birmingham, on Wednesday.

He even stopped to pose for some snaps with fans.

Kate Phillips 'Linda Shelby'

Jordan Bolger, 'Isiah'

Harry Kirton, 'Finn Shelby' in Peaky Blinders

Local lad Jasper Carrott turned out in a suitably period look for the screening.

Birmingham City's Jonathan Spector

Birmingham City FC goalkeeper and the Director/CEO of the club. Adam Legzdins and Panos Pavlakis.

Birmingham City Manager, Gary Rowett

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Our Friend in the Midlands: Joe Godwin Tue, 19 Apr 2016 14:09:57 +0000 /blogs/aboutthebbc/entries/6223f220-28fb-4149-9c0d-4dcd64b64fa9 /blogs/aboutthebbc/entries/6223f220-28fb-4149-9c0d-4dcd64b64fa9 Joe Godwin Joe Godwin

As the quadri-cen­tenary of Shakespeare’s death approaches, my thoughts turn to a less well-known Midlands anniversary. To work for the 主播大秀 was my midsummer night’s dream and, 30 years ago, I wrote to Kay Alexander atMidlands Today, asking for her advice about a career in television.

She kindly arranged for me to speak to someone in personnel and, eventually, I found myself working as a Regional Station Assistant – not in Birmingham, but in Southampton.

Born in Warwickshire and weaned on 主播大秀 Midlands, I never did work at Pebble Mill. I arrived in Birmingham to run the 主播大秀 Academy and 主播大秀 Birmingham too late – it had gone.

Pebble Mill at one with the earth. But its brutalist form casts a deep shadow over the Midlands media landscape.

In the 20th century, Birmingham wasn’t just any old 主播大秀 regional centre. In 1922, it was the first and, for decades, the most important. In 2004, the 主播大秀 moved to a new city-centre site in The Mailbox, which was modern, efficient and cheaper to run.

But in 2012, as part of a rationalisation of production bases, much of Birmingham’s factual TV and radio moved again, this time to Bristol. The Mailbox was suddenly half empty and not so efficient – something that Tony Hall encountered in his second week as Director-General and that he was determined to do something about.

The West Midlands is at an economic and cultural watershed: the  Midlands Engine is revving up. HS2 will bring millions of people and billions of pounds straight into the heart of Birmingham. The likes of HSBC are relocating their UK headquarters to the city, and a new John Lewis bestrides the wonderfully ­rejuvenated New Street Station.

Confidence is high and the focus is increasingly on Birmingham’s own huge growth potential and second-city cultural status. We are looking less over our shoulders at our friends in the North and their Powerhouse.

And 主播大秀 Birmingham is in the throes of its own mini renaissance. The 主播大秀 Academy has joined Midlands Today, Radio WM, The Archers and 主播大秀 FrontFather Brown and Doctors, and the Asian Network in the city.

Not long ago, The Mailbox felt like the Media Marie Celeste – now it’s full again.

Birmingham’s next media chapter is going to be about digital; our Digital Innovation Unit is beavering away on stuff for 主播大秀 Three. A new team is leading the 主播大秀’s six-month online Bard-fest, Shakespeare Lives.

Co-curated by the 主播大秀 and the British Council, it will open the rich archives of Shakespeare to the whole world, as well as streaming performances and features for the anniversary celebrations.

And it’s not just us. New indies, such as Colette Foster’s Full Fat, are appearing, and Lenny Henry made the wonderful Danny and the Human Zoo here. He is now making the case for the West Midlands to be the place to make a real difference in terms of diversity in TV.

There’s a feeling here that Birmingham fell off the 主播大秀’s map of Britain. But now we’re rebuilding our presence, to become the 主播大秀 that this great city and region deserve.

I’m very proud to be the 主播大秀’s “Director of Better” for Birmingham. We’ve got the B-word back on everyone’s lips across the 主播大秀. It brought the 主播大秀 Music Awards to the city, with more to come in 2016.

Next, our aim is to produce more 主播大秀 TV and radio programmes here in the years ahead, and I’m quietly confident that this will happen.

Joe Godwin is Director of 主播大秀 Birmingham and Director of 主播大秀 Academy

This post originally appeared on the . 

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主播大秀 Studios - thinking outside the box Fri, 18 Dec 2015 13:02:35 +0000 /blogs/aboutthebbc/entries/0f324fdc-261a-4234-987e-16983947a3ac /blogs/aboutthebbc/entries/0f324fdc-261a-4234-987e-16983947a3ac Peter Salmon Peter Salmon

It's been a week full of good, old-fashioned heroism - when astronaut Tim Peake became the first Brit on the International Space Station, an event covered masterfully by our in-house 主播大秀 Science team. That countdown puts the 主播大秀 Studios launch in April into perspective, I suppose.

We’ve done lots of thinking about the future and what it might bring, but amidst all that production teams have found time to keep making gripping content - like Luther's return to 主播大秀 One just this week. It's been a year when some of the nation's favourites reinvented themselves to massive audiences - from EastEnders’ innovative live 30th anniversary episodes to the 13th series of Strictly –the final just round the corner -for my money one of the best series everAnd we produced some unforgettable live moments -  and not just from space -like Steve Backshall losing his cool at the sight of a blue whale on Big Blue Live, the historic flypast for the 75th anniversary of the Battle of Britain and Adele's return to the stage for 主播大秀1's unforgettable special.

It’s that range that makes 主播大秀 Studios such a special thing – the ability to move effortlessly from hard-hitting to laugh-out-loud, from global fandoms to local stories, music to drama. In the end it’s a question of thinking outside the box too – and that’s what our new plans for 主播大秀 Studios should be all about as part of the 主播大秀's commitment to the UK creative sector in Charter Renewal.

We all get trapped in boxes – they can hem us in and hamper our imagination, and we have to keep forcing ourselves out of them. The box could be a London-centric mindset – until you think about the incredible breadth of content being made by 主播大秀 teams across every part of the UK. It could be the linear broadcast box-in-the-corner-of-the-living-room – until you see the ground-breaking digital innovation bubbling up throughout our production teams. The box could even just be the office – and getting out and about, talking to the writers and producers, on set, in the mixing studios and make-up rooms, is always the best way to broaden our horizons.

With that mantra in mind, I went off for a day of exploration with my leadership team – destination: Birmingham. It's not always been the trendiest of television locations but these days there are signs of real creative revival.

Great things started at 主播大秀 Birmingham – Top Gear and The One Show for example – and big things are happening there now too. At the Drama Village we examined the marvellous Doctors, serving up a dose of daytime drama to the nation day in day out. It’s a real petri dish for talent too – working with over 800 actors a year and nurturing new writers – often from the Midlands – who go on to the likes of Land Girls and EastEnders. The global success of its stable-mate Father Brown, as well as newcomer The Coroner shows the appeal of the quintessentially British stories that 主播大秀 Studios does so well.

We also visited the 主播大秀’s Digital Guerrillas in their base in trendy Digbeth, and heard about their own mission to think beyond the confines of traditional TV – whether it’s the inventive #ramadaninaday that got young people talking on social media about what Ramadan means to them, or the exciting interactive project for one of the 主播大秀’s hottest upcoming dramas, Thirteen. Together with the Digital Storytelling Team in London, who are working on exciting new short form projects with 主播大秀 Three and VR work with Science we are starting to see a different way to make content and connect with the audience. You can see some more highlights from our digital year in the video below:

After hearing about the central role that Birmingham will play in the 主播大秀’s Shakespeare season in 2016, we had a bit of a cultural change of pace and finished the day at the huge 主播大秀 Music Awards at Birmingham’s NEC – screaming along with the teenage girls as One Direction took the stage in a massive production from 主播大秀 Entertainment and Events.

The story of 主播大秀 Studios in Birmingham is one of entrepreneurialism – teams finding ways to get things done against the odds and outside the traditional means - stuff we will need aplenty in the new world. It’s also part of the case for a uniquely distributed in-house production – one that doesn’t just make programmes all around the country but is truly woven into the fabric of British places and British life, reflecting all our stories to the nation and the world. But we can’t take this for granted – these local ties are often delicate, and without the regeneration that 主播大秀 Studios will bring, the whole enterprise could unravel. 

主播大秀 Studios is more than the sum of its parts, but every part is precious – and every part will be spreading a bit of festive joy across the UK this Christmas: Mrs Brown’s Boys from Glasgow, the Christmas Big Sing from Salford, Still Open All Hours from Doncaster and London, as well as Doctor Who and the epic War and Peace, from 主播大秀 Wales - the latter launching in the new year, a masterpiece in period drama.

Linear or digital, serious or light-hearted, local, regional, national or global – I hope there's no box big enough to contain the creative ambition for 主播大秀 Studios. And as we head towards our launch in 2016, that’s something to celebrate. 

Peter Salmon is Director, 主播大秀 Studios.

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Doing the 'Brummieoke' for the 主播大秀 Music Awards Wed, 09 Dec 2015 11:58:07 +0000 /blogs/aboutthebbc/entries/37023bce-6cd8-4d99-bd54-01067bb585f5 /blogs/aboutthebbc/entries/37023bce-6cd8-4d99-bd54-01067bb585f5 Jon Jacob Jon Jacob
This external content is available at its source:

主播大秀 Birmingham has given Brummies passing through the Grand Central shopping centre a chance to perform their own renditions of tracks from 主播大秀 Music Awards artists in a special karoake booth. 

Over the past few days, shoppers have stepped into the booth and recorded their performance, tweeting them with the hashtag Brummieoke. There's still time to record your performance in the booth at 主播大秀 Birmingham public space in the Mailbox until late tomorrow afternoon.

We've edited together a selection of the contributions. You can find more on the .  Keep an eye out for some of the renditions featuring in the 主播大秀 Music Awards on 主播大秀 One tomorrow night. 

  • the line-up for the 主播大秀 Music Awards 
  • 主播大秀 Music Awards are live on and from 8pm on Thursday 10 December
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Birmingham鈥檚 got talent Thu, 05 Nov 2015 15:54:34 +0000 /blogs/aboutthebbc/entries/03bd8616-9874-436c-bae0-28f7a30b5274 /blogs/aboutthebbc/entries/03bd8616-9874-436c-bae0-28f7a30b5274 Hannah Khalil Hannah Khalil

We are all about Birmingham at About the 主播大秀 towers this month: first it was , then . And this week we visited The Mailbox, the 主播大秀’s Birmingham base, where 主播大秀 Director General, Tony Hall, cut the ribbon on the 主播大秀’s Blue Room there, a space that shows off all the content and innovations in technology available from the 主播大秀, as well as the latest trends – and what’s more it will be open to the public.

Ed Grundy (Barry Farrimond) and Roy Tucker (Ian Pepperell) from The Archers cut the ribbon to open 主播大秀 Birminham Blue Room to the public, overseen by DG Tony Hall

Tony also announced a partnership between 主播大秀 Birmingham and Birmingham Repertory Theatre (The REP) to find a local Birmingham Writer in Residence who will work for six months across three 主播大秀 dramas that are produced in Birmingham; Radio 4’s The Archers and 主播大秀 Front, and 主播大秀 One’s Doctors. The lucky writer will also be named as The REP’s Writer on Attachment.

The depletion of this display of special Blue Room launch cupcakes was nothing to do with us. Honest.

On a busy Birmingham trip, the DG also popped over to the 主播大秀's new digital innovation unit The Digital Guerrillas, based in Fazeley, to launch .


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Citizen Khan takes over Birmingham Wed, 28 Oct 2015 11:03:22 +0000 /blogs/aboutthebbc/entries/ca94ade2-5621-41d1-adf8-c9e01a4ca570 /blogs/aboutthebbc/entries/ca94ade2-5621-41d1-adf8-c9e01a4ca570 Jon Jacob Jon Jacob

Mr Khan (Adil Ray) was in Birmingham yesterday (Tuesday 27 October) for the launch of the new series of 主播大秀 One comedy Citizen Khan. We've picked out some favourites pictures from the event that document his shennanigans.

Mr Khan outside the Birmingham Mailbox, the 主播大秀's home in Birmingham.

In the afternoon Mr Khan visited the recently refurbished Birmingham New Street Train Station and went behind the scenes in the control room.

While he was there, Mr Khan also helped out with one or two station announcements.

Members of the cast arrive at the red carpet episode screening.

Mr Khan met crowds who had gathered at the red carpet.

It might have been raining, but spirits weren't dampened for a variety of media interviews on the red carpet.

Members of the cast congregate on the red carpet for a photo op.

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主播大秀 Music Awards head to Birmingham Thu, 22 Oct 2015 09:00:59 +0000 /blogs/aboutthebbc/entries/e6f4aa40-6796-4c0d-b39c-1970208e81d0 /blogs/aboutthebbc/entries/e6f4aa40-6796-4c0d-b39c-1970208e81d0 Joe Godwin Joe Godwin

Today 主播大秀 audiences across the country and here in the Midlands have heard the news that the 主播大秀 Music Awards are coming to the in Birmingham, this December.

From Black Sabbath to Duran Duran, The Streets, Jamelia and Laura Mvula, Birmingham has a rich and glorious musical history – including my personal favourite .

Now One Direction and Wolverhampton star Liam Payne will be joining his band mates on stage back in the homeland as event headliners! As Director of 主播大秀 Birmingham – and a proud Midlander - I’m looking forward to welcoming Liam and the rest of 1D to the region.

This morning 主播大秀 WM 95.6’s Adrian Goldberg joined in the excitement getting some and audiences will be able to share more of the buzz on tonight’s .

The 主播大秀 has been part of Birmingham, and Birmingham part of the 主播大秀, since 1922. The first regional radio service was broadcast from here and the first ever 主播大秀 children’s programme was broadcast from Birmingham in 1922.

And we’ve been here ever since. But one of our challenges is the perception that our commitment and our activity has diminished, and the 主播大秀 doesn’t do much in Birmingham or play its part in the City.

We do loads in Birmingham and will continue to. This year the 主播大秀 in Birmingham became the 主播大秀’s new centre of excellence for skills, recruitment and talent development for the whole UK, with the 主播大秀 Academy and HR Division. We also have the Drama Village in SellyOak and the new Digital Innovation Unit based in Fazeley.

Some of the nation’s most-loved programmes are produced in Birmingham including Radio 4’s The Archers and 主播大秀 Front and 主播大秀 One’s Doctors and Father Brown. More than 130 hours of television drama are produced a year from here and the city is also home to English Regions HQ.

By the end of 2015/16 Midlands spend will be in excess of £125m with the all the changes being made in Birmingham. This is more than 50 per cent up on where we were a couple of years ago, and we’re bringing 300 new jobs to the city.

The coming here marks the next big moment in 主播大秀 Birmingham’s modern history and this supports our evolving story.

is the Corporation’s strongest commitment to music in 30 years - comprising an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives. This is designed to strengthen the 主播大秀’s place as a world leader in music broadcasting and commissioning, and enhance the UK’s position as a global trailblazer in music creation and performance.

So I am thrilled the Awards are coming to my patch. And audiences in Midlands who agree can listen out on for more news about the Awards over the coming weeks, as well as a chance to win tickets.

We’ve worked hard with many of our partners in the city to bring the Music Awards to Birmingham and we’re looking forward celebrating a great year in music with audiences across the Midlands.

During the week preceding the Awards, the 主播大秀 Music team will be running outreach events across the city, encouraging and inspiring new or aspiring artists in conjunction with local partners and venues.

The events will focus on sharing expertise and advice about working in the music industry. During the day there will be a series of seminars and workshops looking at issues such as 'How To Make Money In The Music Industry', 'Women in Music' and 'The Art of Song Writing'. Each evening there will be a Showcase featuring up and coming bands, acts and performers from across the city.

This will all add up to real buzz in the City and fulfil our public purposes to cater for the different regions and communities of the UK, as well as bringing those people together for shared experiences.

I'm confident the 93 year old story of the 主播大秀 in Birmingham will go from strength to strength.

Joe Godwin is Director of 主播大秀 Academy and 主播大秀 Birmingham.

  • Find out more about the 主播大秀 Music Awards on the ,including information on how to .

 

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Lenny Henry joins us for a special moment for Midlands drama Sun, 23 Aug 2015 13:16:53 +0000 /blogs/aboutthebbc/entries/1dc24298-c053-4cc4-b779-53f5a465449b /blogs/aboutthebbc/entries/1dc24298-c053-4cc4-b779-53f5a465449b Joe Godwin Joe Godwin

Lenny Henry and Kascion Franklin at the Dudley preview of Danny and the Human Zoo (credit: Stonehouse Photographic/主播大秀)

Thursday (20 August) was a special moment for television drama in the Midlands as we welcomed home Dudley’s most famous son, Lenny Henry. We rolled out the red carpet at Dudley’s Showcase Cinema for Lenny to share his brilliant new 主播大秀 Drama from Red Production Company for 主播大秀 One . It was incredible to see so many local supporters turn out and all sit down together – family, friends, fans, cast, crew and press – for a special first look at the programme.

Lenny Henry with the Mayor and Mayoress of Dudley (credit: Stonehouse Photographic/主播大秀)

As Director of 主播大秀 Birmingham, and a proud Midlander, I champion 主播大秀 programme-making outside London which reflects the people who live here. I couldn’t have anticipated a film to do this more perfectly than Danny and the Human Zoo does. Set in the Seventies it tells the story of a young black kid growing up in a Jamaican family in Dudley, who is hurled into the crazy world of showbusiness. Lenny’s script – a fictionalised account of his own youth - is directed by Destiny Ekaragh who is a wonderful talent full of energy, humour and passion. It's a beautiful script, which had our Dudley audience in raptures of laughter at times, and moved to tears at others. I’d like to say a special thank you to cast, crew, Nicola Shindler, and Caroline Hollick at Red Production Company and thanks to Juliet Charlesworth the producer and to Polly Hill from the 主播大秀.

The programme’s lead Danny Fearon is played by local lad Kascion Franklin from Wednesbury who told the audience of how ‘awesome’ it was to be part of such a great drama right on his doorstep. I am proud that Danny and the Human Zoo is such a strong example of the 主播大秀 showcasing the Midlands and local talent on network TV. As Lenny himself told the audience after the screening on Thursday night: “There are so many stories about the Midlands to tell. It’s not just mine - there are loads of talented people from the area who never get chance to express themselves creatively and I hope that this is the beginning of a relationship with 主播大秀 Birmingham.”

Drama, has always been an important part of the DNA of the 主播大秀 in the Midlands. Our drama village in Selly Oak produces over 130 hours for 主播大秀 One every year, including 主播大秀 One’s Doctors; Father Brown, starring Mark Williams – a hit all over the world; and our latest commission – The Coroner. It’s a gateway for our talent to hone their skills, craft and creativity and a superb Midlands success story. Needless to say Danny and the Human Zoo is a must-watch so don’t miss it when it goes out on 主播大秀 One on Bank Holiday Monday (31 August).

Joe Godwin is Director, 主播大秀 Academy and 主播大秀 Birmingham

Danny and the Human Zoo will be on 主播大秀 One on Monday 31 August from 9.00-10.30pm

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Engaging younger voters Wed, 13 May 2015 11:52:01 +0000 /blogs/aboutthebbc/entries/cd615980-b72c-4703-b402-c16009c3cd0a /blogs/aboutthebbc/entries/cd615980-b72c-4703-b402-c16009c3cd0a Diane Reid Diane Reid

The election is past - and with it the chance to vote for the MPs who will sit in the UK Parliament.

Voting is something I feel strongly about. As a woman and a Catholic - two groups that did not always have the vote in the UK - but also as a result of filming in South Africa following the first post-apartheid election. The image of a young black South African woman kissing her voting paper with sheer joy is one that I will never forget.

So I was particularly glad that 主播大秀 Outreach was able to work with programme departments in Bristol and Birmingham, exploring with groups of young people the issues that concern them in the context of the election. 

For many of the young people we worked with, the 2015 general election would have been their first chance to exercise their right to vote - a right they did not necessarily value or see as important. 

In Birmingham, 主播大秀 Outreach held an event aimed at first time voters. We wanted to find out which issues were important to them and explore how they might make their voices heard. It was a lively, interactive event with the theme: ‘If you want my vote…’

It was part of an initiative called #brumvotes, set up by the 主播大秀 to interest younger voters in the election and generate programme content that they’d enjoy, especially online. We worked with 主播大秀 WM and Midlands Today, too. 

Crucially, this was a politician-free zone: we were looking at what really mattered to those participating, not at how their views aligned with specific political parties.

We started the evening by exploring lots of different ideas - at one point writing comments on a life-sized model of the No 10 Downing Street door - culminating in competitively pitching programme formats to a panel of experts which included local broadcast journalist Noel Phillips, presenter Nikki Tapper and spoken word artist Deci4Life. 

Early on, a discussion revealed a wide range of concerns about different topics: education - ‘free wifi for all and free bus passes’,  crime - ‘harsher sentences for rapists’, finance - ‘stop corporate tax dodging’, politicians - ‘a load of rich kids making decisions for poor people’.

But soon the discussion turned to how these concerns might make compelling programmes. For example, the comment, ‘I’d like to see some politicians do an all-nighter bar shift’ was worked up into a programme idea where politicians would actually spend a day or longer living the life of a young person, with all its challenges. ‘I’d definitely watch that’, was the comment.

An underlying message to the politicians was: ‘Talk to us in language we actually understand’. This wasn’t about vocabulary or comprehension - it was about finding the means to talk with young people in ways which relate to their experience. 

In Weston-super-Mare we ran a project with Weston College, ‘Your Voice Counts’, encouraging young people to make a film about the pros and cons of voting. . We also ran sessions with 主播大秀 local radio stations in Bristol, Gloucester and with Radio 4’s Any Questions.

As a public service broadcaster, we need to make sure we have programmes and online content which educate, entertain and inform our younger audiences. If we don’t, we’ll get left behind. It can be argued that the sections of the audience which are growing fastest - young people, black, asian and minority ethnic groups, as well as people who are less well off - are some of the people we could serve a lot better.

So we make an effort to attract young people to work with us - we value their ideas and creativity. There are a number of schemes designed to do this -.

And it’s beginning to work.

The Outreach team for the Birmingham event included Talisha Johnson, a broadcast assistant trainee, who joined the 主播大秀 as .

Talisha worked with the team to put together the event, and recorded and edited a package for the Chatback programme on 主播大秀 WM.  Jade Richards, who has just started work as a Radio 1 intern, and was recruited through the 1Xtra Live outreach event in Birmingham, also took part in the workshop, judging programme ideas as well as writing and performing a poem:  ‘If you want my vote’ - .  

Not all of the work we did with first time voters was with young people. At one of the Outreach sessions we did in Weston-super-Mare, one first time voter was aged 75. But that’s another story...

All of these activities meet a fundamental Outreach principle - that they should be mutually beneficial - to the participants and also to the 主播大秀 and its audiences - building skills and knowledge with the young people and gaining valuable audience insights for us.

At the end of the Birmingham day, local radio apprentice Talisha and I decided to do a ‘blog off’ - we’d both write a blog about our experience. This is mine. And you can  - the first of many, I hope, from one of the 主播大秀’s up-and-coming journalists.

Diane Reid, Head of Outreach & Corporate Responsibility

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主播大秀 Birmingham: On track to become 主播大秀's centre for skills and talent Wed, 08 Apr 2015 11:54:23 +0000 /blogs/aboutthebbc/entries/504d1c88-705f-4d64-a166-f845b5732657 /blogs/aboutthebbc/entries/504d1c88-705f-4d64-a166-f845b5732657 Joe Godwin Joe Godwin

Published in Broadcast Magazine today, Joe Godwin writes about the 主播大秀 Academy's move to Birmingham and the continuing plan to add the 主播大秀's centre for skills and talent to the already thriving Drama Village in the Midlands.

A story in Broadcast last week stated that 主播大秀’s plan to transform Birmingham into a creative talent hub has been “dealt a blow” as some colleagues are not able relocate.

As Mark Twain might have said, reports of the derailment of our plans are exaggerated. In fact - wrong! We’re on track to make 主播大秀 Birmingham the 主播大秀's centre for skills and talent when The 主播大秀 Academy moves here later this year. The result of some staff deciding they’re not able to make the move will ultimately mean more employment opportunities for people in the region. And we will have people in post by the end of the year.

Having a presence in the Midlands is really important to the 主播大秀, so over the past year we’ve been implementing a series of initiatives which are all designed to reinvigorate our investment and activity in the area.

It’s by design that we’re moving HR specialist teams alongside the globally renowned 主播大秀 Academy as they will work in partnership in finding and nurturing future talent. This will bring real economic benefits to the city and the region to ensure 主播大秀 Birmingham becomes a strong, vibrant and sustainable base for the 主播大秀.

Moving these additional 200 roles to Birmingham is part of a wider strategy that now has over 50 per cent of the 主播大秀 located outside of London. This is bringing us closer to our audiences and is also positive for the City’s economy. Our efforts here will also help to deliver the £1.5 billion annual savings across the 主播大秀 by 2017, allowing us to put in more money in to the programmes audiences love.

Birmingham’s already the home to plenty of 主播大秀 productions; The Archers and 主播大秀 Front on R4, 主播大秀 Asian Network and specialist music programmes from 主播大秀 Radio 2 including The Organist Entertains and Listen to the Band. Our Drama Village in Selly Oak makes Father Brown which has just been broadcast on 主播大秀 One, Doctors which continues to delight audiences, as well as the third series of WPC 56, and our latest drama commission for 主播大秀 One, The Coroner. A total of 120 hours of TV drama is produced a year from 主播大秀 Birmingham.

I want to build on Birmingham’s reputation as a centre of excellence for broadcasting so I am already working with commissioners and controllers to celebrate our network TV and radio drama story more, which in turn can increase the opportunities for in house and indie commissions from Birmingham. We’re also planning to refocus the public space at our Mailbox HQ in the city centre, so that Licence Fee payers feel connected to the 主播大秀, and see just how much the 主播大秀 is doing in the Midlands. We’ve established our Digital Innovation Unit in Fazeley, which will play a significant part in innovation for, amongst others, 主播大秀 Three.

We’re committed to the Midlands and are building on the foundations we have here. We’ve made huge strides in the past year and we’re not going to stop. Our approach is one of building a solid base, generating activity, building confidence and inspiring self-sustaining growth from that.

Joe Godwin is Director, 主播大秀 Academy and 主播大秀 Birmingham.

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