主播大秀 Media Action Feed We believe in the power of media and communication to help reduce poverty and support people in understanding their rights. Find out more at聽主播大秀 Media Action.聽 Registered charity in England & Wales 1076235. 2015-02-06T15:07:31+00:00 Zend_Feed_Writer /blogs/bbcmediaaction <![CDATA[Addressing diversity in Pakistan鈥檚 media]]> 2015-02-06T15:07:31+00:00 2015-02-06T15:07:31+00:00 /blogs/bbcmediaaction/entries/b493bc87-8bad-4f0b-b625-45cdd53ba6a4 Rukhsana Ahmad <div class="component"> <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p01c7tl1.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p01c7tl1.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p01c7tl1.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p01c7tl1.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p01c7tl1.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p01c7tl1.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p01c7tl1.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p01c7tl1.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p01c7tl1.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""><p><em>Sachay Sawal (True Questions), 主播大秀 Media Action electoral debate show in Pakistan</em></p></div> <div class="component prose"> <p><strong>For me, as a Karachi-ite, born and bred, the invitation to be a trainer on The Bigger Picture: Media, Representation and Inclusion in Pakistan, was irresistible. Here was my chance to revisit my former hometown, not for personal reasons as I often do, but as a writer hoping to engage in stimulating conversations with like-minded scriptwriters and talkshow teams from Pakistan.</strong></p> <p>When I migrated from Pakistan to London decades ago, I went from being part of a 鈥淧akistani鈥 majority to being seen as a member of a minority group. First, I became a 鈥淏ritish Asian鈥, then a 鈥淏ritish Pakistani鈥 and now I鈥檓 described as a member of the 鈥淏ME鈥 (black and minority ethnic) community. Consequently, I have some understanding of the problems caused by labels.</p> <p>In many countries, unless the media is sensitive to representing minorities, their perspective is often ignored or oversimplified. That strikes me as true of television in Pakistan today. Unlike the Pakistan of my memory where religious minorities seemed to be celebrated in the media (I鈥檓 thinking of Pakistani Christians such as the popular singers 鈥淭he Benjamin Sisters鈥 and the towering politician Chief Justice Alvin Cornelius or Parsis like the renowned journalist Ardeshir Cowasjee) - today鈥檚 media seems curiously devoid of personalities from our minority communities.</p> <p>主播大秀 Media Action鈥檚 plan to deliver a two-pronged programme designed to address the lack of religious minority representation in Pakistan鈥檚 media seemed timely and wise. One strand of the workshops was for television drama writers while the other targeted producers and talk show hosts. Both categories of programming are significantly influential even if their audiences differ widely. An online iLearn training module specially designed by 主播大秀 Media Action to induct entrants into the course, complete with a forum and face-to-face learning, supported the participants.</p> <p><strong>Developing skills<br /><br /></strong>The objective of the scriptwriting workshops was to develop the skills of experienced writers to create nuanced and entertaining drama that seamlessly incorporates characters from religious minority groups in Pakistan and includes stories of discrimination and conflict in a sensitive and non-inflammatory manner.</p> <p>The talk show strand aimed to develop the skills and confidence of producers and presenters in order for them to introduce balanced content on their shows. This is essential to help the media present issues affecting religious minorities in a spirit of tolerance and inclusion - and with due regard to the risks involved for journalists and contributors, which can include threats and even violent attack from extremists.</p> <p>Each workshop employed a combination of instruction and creative play to help participants uncover new approaches to TV. There were debates and discussion, analysis of clips of TV content from overseas, writing exercises designed to polish their craft and practical group work and brainstorming to develop new ideas for innovative and inclusive programmes.</p> <p>Fortunately, almost all the major broadcasters in Pakistan: HUM, Geo, SAMAA, AJ, Dawn and PTV nominated high-profile and emerging TV hosts, producers, writers, editors and content managers for this course. They included a mixture of young and experienced writers and TV script department professionals who wanted to broaden their interest and stimulate their writing.</p> <p><strong>Laughter and tears<br /><br /></strong>As in the UK, scriptwriters in Pakistan walk a tightrope between chasing ratings in a highly commercialised sector and achieving their own creative objectives. For them, learning how to approach issues of diversity, how to polish their writing and how to pitch and sell scripts and new storylines that might include unusual characters from religious minorities became an exciting quest. It released, at various points, laughter and tears, energy and originality and a willingness to engage with the hidden diversity in their midst.</p> <p><em>The Bigger Picture: Media, Representation and Inclusion in Pakistan is funded by the UK鈥檚 Foreign and Commonwealth Office (FCO).</em></p> <p><strong>Related links</strong></p> <ul> <li><a title="主播大秀 Media Action - Pakistan" href="http://www.bbc.co.uk/mediaaction/where-we-work/asia/pakistan">主播大秀 Media Action鈥檚 work in Pakistan</a></li> <li>Follow 主播大秀 Media Action on <a title="主播大秀 Media Action Twitter" href="https://twitter.com/bbcmediaaction" target="_blank">Twitter</a> and <a title="主播大秀 Media Action Facebook" href="https://www.facebook.com/bbcmediaaction" target="_blank">Facebook</a></li> <li><a title="主播大秀 Media Action website" href="http://www.bbc.co.uk/mediaaction/">Go back to the 主播大秀 Media Action website</a></li> </ul> </div>