Ö÷²¥´óÐã Genome Blog Feed News, highlights and banter from the team at Ö÷²¥´óÐã Genome – the website that shows you all the Ö÷²¥´óÐã’s listings between 1923 and 2009 (and tells you what was on the day you were born!) Join us and share all the oddities, archive gems and historical firsts you find while digging around… 2016-12-05T07:00:00+00:00 Zend_Feed_Writer /blogs/genome <![CDATA[Advent Calendar Day 5: Christmas Toys Crazes, 1948]]> 2016-12-05T07:00:00+00:00 2016-12-05T07:00:00+00:00 /blogs/genome/entries/ceacefd4-7477-4de3-81bb-a40b954465f3 <div class="component"> <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p04jrmmn.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p04jrmmn.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p04jrmmn.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p04jrmmn.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p04jrmmn.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p04jrmmn.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p04jrmmn.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p04jrmmn.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p04jrmmn.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""><p><em>Mary Malcolm, television announcer, helps a little girl to try out one of the toys.</em></p></div> <div class="component prose"> <p><a title="Ö÷²¥´óÐã Genome - Hullo Santa Claus" href="Hullo%20Santa%20Claus!" target="_blank">Hullo Santa Claus!</a> which was billed as the first of television's Christmas programmes in 1948, took viewers to a West-End store to "join the crowd of children meeting Santa Claus, looking at the toys, sliding on the chutes, and riding the racers."</p> <p>The programme was followed by a visit to Empress Hall at Earls Court for some <a title="Ö÷²¥´óÐã Genome - Ice Skating" href="http://genome.ch.bbc.co.uk/bef074113f484f909c5a142b320a061e" target="_blank">ice skating, </a> and the television cameras then returned to the same toy store for a look at the latest <a title="Ö÷²¥´óÐã Genome - Model Railways" href="http://genome.ch.bbc.co.uk/7feaab17f5de4cfb9d2e348b118e7157" target="_blank">model railways.</a></p> <p>Two years later, a Father Christmas <a title="Ö÷²¥´óÐã Genome - Hullo Children" href="http://genome.ch.bbc.co.uk/93b3db52dbc948fc87a4f7d091fc486f" target="_blank">would tell children</a> about his "busy day in the toy department of a great London store", and For the Children would do another<a title="Ö÷²¥´óÐã Genome - For The Children" href="http://genome.ch.bbc.co.uk/d815a47d57c744748d5c241aac7b2ac2" target="_blank"> review of the toys</a> to be found in shops for Christmas - Sylvia Peters is shown below looking at a furnished doll house.</p> </div> <div class="component"> <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p04jrtk3.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p04jrtk3.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p04jrtk3.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p04jrtk3.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p04jrtk3.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p04jrtk3.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p04jrtk3.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p04jrtk3.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p04jrtk3.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>