Main content
Tagged with: Virtual Reality (VR), Augmented Reality (AR), X Reality (XR) and 360掳 Video
Posts (12)
-
Putting audiences at the heart of VR
Tim Fiennes
Head of Audience Research, Emerging Technology
We undertook a research programme into VR encompassing market sizing, a mix of existing 鈥榤edia needs鈥� research and a longitudinal ethnographic study. As part of that we recruited teens and adults from across the UK who were interested in VR but had little experience with it.
-
主播大秀 experiments with 鈥楬olographic鈥� TV
Cyrus Saihan
Digital Partnerships
Although the famous Princess Leia hologram from Star Wars was set a 鈥渓ong, long time ago鈥�, this type of audience experience might not be that far away. Holographic experiences offer audiences a level of detail and realism that a short while ago seemed impossible but that are now becoming a reality.
