Pudsey Still Going Strong
Children from across Britain – indeed from around the world – are still contacting Ö÷²¥´óÐã Radio Pudsey, our automated internet station which we devised for this year’s Children in Need appeal. It’s month-long life cycle comes to an end next week with Des Clarke sitting in the hot seat as the last of our four presenters.
I have to confess that we launched the project as a bit of an experiment and with no real idea if we’d be able to capture an audience within such a short time frame. But we should never have doubted the appeal of Pudsey himself . That bear has some kind of magnetic halo around him.
Friday night was the big Appeal Night for Children in Need and, as you can imagine, that’s when Radio Pudsey came into its own. The e-mails – hundreds of them – came flooding in and the vast majority came from children.
The little station’s target audience was the fund-raisers themselves and that’s why it continues throughout November. People across the country continue to donate cash weeks after the main event.
Of course Ö÷²¥´óÐã Radio Scotland was also doing its bit for Children in Need last Friday and, with apologies for being a little late, I’m finally posting a few photographs taken
in the entrance lobby at Pacific Quay where audiences were invited to watch some of our shows go out live.
Hope to see you there next year!
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