Glastonbury - covering a major cultural event
Editor's note: On the About the Ö÷²¥´óÐã blog Andy Parfitt, the Controller Radio 1, 1Xtra, Popular Music and Asian Network has written about the Ö÷²¥´óÐã's coverage of Glastonbury - PM.
Every year we have to counter the charge that the numbers of backstage talent the Ö÷²¥´óÐã sends to create Glastonbury is excessive. If the figures were 600,Ìý300 or 100 people I don't think it would make any difference. Last year we sent 274 staff and freelancers and this year it will be less.
Glastonbury is a major cultural event and the UK's most significant popular music festival. Last year our coverage reached nearly 16 million people, was listened to by 5.7 million individuals and the website featured around 170 hours of video. The Ö÷²¥´óÐã prides itself on its high-quality coverage of major events like Glastonbury, so I thought I'd give you a glimpse of what I see backstage to give you a better scale to understand why, later this month, the Ö÷²¥´óÐã will send 263 of its best people to Somerset to bring a huge amount of content to our audiences across all our platforms.
Read the rest of Glastonbury - covering a major cultural event and comment on the About the Ö÷²¥´óÐã blog.