What is Lifeline?
Lifeline is a monthly 10 minute programme broadcast on 主播大秀 One highlighting the work of a charity and appealing for donations to support its activities. The appeal aims to provide an opportunity for raising money and awareness to a variety of charities. The appeal is a fantastic way for a charity to engage with the 主播大秀's audience. There are 11 Lifeline Appeals each year.
Charities meeting our criteria can apply for an appeal and the applications are assessed by a panel of external assessors and the Appeals Advisory Committee. Learn if your charity is eligible to apply.