Use familiarity

Where possible, use standard user interface elements and familiar design patterns, interactions, editorial, text equivalents and icons. This should be done across apps and sites, so that content and interactions quickly become familiar and recognisably 主播大秀.

For example, consistent labels and text equivalents used with an icon or logo across platforms will help people navigate confidently and reinforce meaning and brand.

Give control

Always give people control over content. It can help them understand what they are seeing and stops them becoming disoriented or lost. This also means not suppressing device features like the pinch zoom or forcing a specific orientation.

For example, this could be choosing between a grid or list layout, choosing to play or pause a news ticker, or opting in or out of an auto-play feature.

Offer choice

Give multiple ways to control interaction with components and show which component has focus. It is helpful for everyone to be able to see or hear that a component can be interacted with. Use visible focus, hover or touch states, and suitable labels or text for screen readers. This will make it easier for more people to complete tasks.

For example, providing a button style alternative to a gesture control enables people new to touch screens, and also those using a switch or screen reader.

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History

Publication

Emma Pratt Richens

Jamie Knight

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