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Virtually there

GEL’s Creative Director and former Virtual Reality refusenik David Bailey heads over to Ö÷²¥´óÐã R&D and sees the light.

Contributors

David Bailey

David Bailey

UX Principal

An illustrated man wearing a VR headset, surrounded by a 3d structure.

Some of you will remember 'The Lawnmower Man', an early nineties sci-fi film in which James Bond experiments on his gardener with virtual reality. It wasn't very good. Like 'Tron' before it, the film left me feeling unimpressed with 'VR'. It was cold, unrealistic and just daft looking. My ambivalence increased in the early noughties with the rise of virtual-world online gaming. The most popular of these was 'Second Life' where users appeared to be socialising in rubber fetish nightclubs whilst buying pixelated trainers with imaginary currency. Again, unimpressed. So until VR either dramatically improved or disappeared all together, I would remain cosy in my ignorance.

Cut to this week; Ö÷²¥´óÐã UX&D's Alex Nelson invited me to try some of the latest VR kit. I'd heard good things from colleagues and went along hoping to experience some next level shiz whilst simultaneously managing my expectations big time. It'll probably be a bit rubbish, I thought.

I arrived on the 5th floor landing of Dock House, MediaCity, Salford, to find a tall chap in de rigueur VR headset with gamer wands in each hand. I gave a pitying smile as he waved his arms around like a gormless stoner in the aforementioned nightclub, mouth open, gazing skyward. Alex arrived. He delicately touched the tall chap on his arm, being careful not to crash his trip resulting in some irreversible cyber downer, or something. We were introduced. This was Si Lumb, Ö÷²¥´óÐã R&D's resident gamer nut who would be demoing the kit for me. Ok, let's do this!

Within minutes I was kitted-up and ready to go. Two sensors, mounted on tall tripod thingies, pointed at me from opposite corners of what would be my 'environment'. The system was booted-up and within seconds I was waving my wands, magically painting trails of coloured light which I could then walk around and inspect from any angle. This prompted my first_ "Woah". Next I'm sent into outer space to observe the moon up-close. Then to a cartooney office where I can throw stationery around with my Mickey Mouse gloved hands. (I hid a doughnut in a filing cabinet. _Rock. And. Roll). Si then teleports me to a Death Star-like facility. I'm physically walking around, ducking girders, opening doors, tip-toeing along gantries high above bubbling lava pits. I LOL nervously. I don't like heights. I must've looked like a right div, but my cares and questions were gone. I was immersed, astonished, having fun.

Once back in actual reality I felt like I'd been away. Like I'd returned from somewhere else. Weird. This was a turning point. "Virtual Reality is evidently good now", I thought. My melon sufficiently twisted.

VR hard and software is becoming more affordable for mass consumption. It won't be long before this new 'new' becomes the new norm. We'll all be disappearing to work and play. Where we go from there is anybody's guess. For now though, our next cultural update has begun loading. It's gonna be real.

Originally published 15/02/16 on