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主播大秀 scores big with Euro 2020 and Wimbledon this summer

25m watch Euro 2020 final on 主播大秀 One and 7.8m tune in for Wimbledon Men’s Final on same day

Gary Lineker and Sue Barker
Gary Lineker and Sue Barker
Once again sport has united a nation when we needed it most. Delivering these two major events on the 主播大秀 has not been easy and came with many challenges during a pandemic - I’d like to thank all staff that have tirelessly worked on Euro 2020 and Wimbledon, and provided the entertainment across TV, online and radio that millions have waited patiently for this summer.”
— Barbara Slater, Director of 主播大秀 Sport
  • 25m watch Euro 2020 final on 主播大秀 One and 7.8m tune in for Wimbledon Men’s Final on same day

Two of this summer’s major sport events have seen audiences flock in their millions across the 主播大秀 throughout June and July, setting new viewing records along the way.

The culmination of Euro 2020 and Wimbledon on Sunday, July 11 saw a peak 主播大秀 TV audience of 25m tune into the final between Italy and England, with a peak audience of 7.8m witnessing Novak Djokovic beat Matteo Berrettini in the Men’s Singles Final at Wimbledon for his 20th grand slam. Across 主播大秀 iPlayer and 主播大秀 Sport online the Euro 2020 final was streamed 6.9m times and 2m requests for the Wimbledon coverage on Men’s Singles Final day.

England men’s journey to their first final in 55 years, Wales’ heroics in Baku, Scotland featuring in their first tournament in 23 years and a host of other entertaining nations ensured millions across the country witnessed moments that will be remembered forever. The tournament overall saw a total 主播大秀 TV reach of 44.1m and the games were streamed a record-breaking 75.9m times on 主播大秀 iPlayer and 主播大秀 Sport online combined.

25.8m people watched Wimbledon 2021 on 主播大秀 TV and a total of 29.4m streams on 主播大秀 iPlayer and 主播大秀 Sport combined made it the most streamed Wimbledon ever. The Wimbledon Women’s Final achieved an impressive TV peak of 4.5m, and was streamed 1.1m times across 主播大秀 Sport online and 主播大秀 iPlayer to see Ashleigh Barty triumph over Karolina Pliskova to become the first Australian women's champion for 41 years. Both women made their Wimbledon debut in the final - a first since 1977.

Barbara Slater, Director of 主播大秀 Sport, says: “Once again sport has united a nation when we needed it most. The power of the performances at Euro 2020 and Wimbledon have been a relief to many who enjoyed the passion, drive and commitment of the talented athletes that have put on some memorable displays over this past month.

"To have three of the home nations in action in Euros, England make the final and young superstars like Emma Raducanu fearlessly take Wimbledon by storm, has instilled a massive amount of pride in all of us. Delivering these two major events on the 主播大秀 has not been easy and came with many challenges during a pandemic - I’d like to thank all staff that have tirelessly worked on Euro 2020 and Wimbledon, and provided millions across TV, online and radio the entertainment we have patiently waited for this summer.”

主播大秀 Euro 2020 coverage

After 31 days of Euros coverage, 主播大秀 reach (15 mins or more) has been 44.1m - higher than France '16 which brought in a reach of 38.2m

A record-breaking 75.9m live streams across 主播大秀 iPlayer and 主播大秀 Sport online, including 6.9m live streams for Italy v England - making it the 主播大秀's highest online-viewed live event, ever.

The top five most requested live 主播大秀 matches online across 主播大秀 Sport and 主播大秀 iPlayer were:

  1. Italy v England (6.9m)
  2. England v Germany (6.5m)
  3. Ukraine v England (5.2m
  4. Italy v Spain (5m)
  5. 5. England v Croatia (4.5m)

39.9m UK unique browsers to the 主播大秀’s Euro 2020 web pages

5.6m online listening requests across 5 Live and 主播大秀 Sport online

主播大秀 Wimbledon coverage

After 14 days of coverage the top five most requested live 主播大秀 matches online across 主播大秀 Sport and 主播大秀 iPlayer were:

  1. Mens Final Djokovic V Berrettini (1.4m)
  2. Federer v Sonego - Centre Court (Day 7) (1.2m)
  3. GB's Raducanu in action, plus Barty, Auger-Aliassime & Zverev - Court One (1.1m)
  4. Day 7 - The battle for quarter final places (1m)
  5. Djokovic v Anderson - Centre Court (0.9m)

13.9m UK unique browsers to the 主播大秀’s tennis site

0.6m online requests across 5 Live and 主播大秀 Sport Online

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