主播大秀 World Service begins language expansion
The 主播大秀 World Service today launched the first new language service in its biggest expansion since the 1940s.
Today marks the start of a new chapter for the 主播大秀. The new services we’re launching will reach some of the most under-served audiences in the world
is being launched today. It will shortly be followed by new online services in Amharic, Afaan Oromo and Tigrinya, aimed at Ethiopia, Eritrea and diaspora audiences around the world. Further services, including Korean, are set to launch from this autumn. This expansion means 主播大秀 News will operate in more than 40 languages.
The 主播大秀 World Service expansion comes thanks to a funding boost of £289m from the UK Government.
Director-General of the 主播大秀 Tony Hall says: “Today marks the start of a new chapter for the 主播大秀.
“The 主播大秀 World Service is one of the UK’s most important cultural exports. In a world of anxieties about ‘fake news’, where media freedom is being curtailed rather than expanded, the role of an independent, impartial news provider is more important than ever. The new services we’re launching will reach some of the most under-served audiences in the world.”
World Service Director Francesca Unsworth says: “For more than 80 years the 主播大秀 World Service has brought trusted news to people across the globe. I’m delighted that millions in West and then East Africa will be able to access the 主播大秀 in the languages they speak.
“The 主播大秀 World Service expansion will also bring benefits to audiences in the UK. Having more journalists on the ground will enrich our international reporting, bringing news from areas which are often under-reported.”
Pidgin is spoken by an estimated 75m people in Nigeria alone, with additional speakers in Cameroon, Ghana, and Equatorial Guinea.
The Pidgin service is fully digital featuring six daily editions of 主播大秀 Minute - a 60-second audio news update - followed by two daily news video bulletins in November. Two further services for West Africa - Yoruba and Igbo - will launch at the beginning of next year.
The Amharic, Afaan Oromo and Tigrinya services will launch online and on dedicated Facebook pages next month. This will be followed later in the year with shortwave radio services in each language, consisting of a 15-minute news and current affairs programme, followed by a 5-minute Learning English programme, from Monday-Friday.
Notes to Editors
The 主播大秀 World Service is launching in 12 new languages - Afaan Oromo, Amharic, Gujarati, Igbo, Korean, Marathi, Pidgin, Punjabi, Serbian, Telugu, Tigrinya, and Yoruba.
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