The board

A fleet of four black cars, sixteen wheelie suitcases, early morning phone calls and a bunch of bold claims. It can only mean one thing…

Published: 25 September 2018

Having left school in Hackney aged 16, Lord Sugar started selling electric goods out of a van he bought for £50. In 1968, he founded Amstrad and now, over 50 years later, he has an estimated worth of over £1b.

A former Chairman of Tottenham Hotspur FC, he sold his Amstrad empire to Sky in July 2007. His other companies include Amscreen, the UK’s largest digital media owner and property investment firm Amsprop. Until 2014 he was chairman of Viglen, a manufacturer specialising in computers, networks and solutions.

In 2000, he was knighted for his services to business and he holds two honorary Doctorate of Science degrees, awarded by City University and Brunel University respectively.

Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, Lord Sugar was named as the government’s Enterprise Champion in 2009 and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

Lord Sugar has also appeared in all thirteen series of One’s The Apprentice, where aspiring young businessmen and women compete for the chance to work with him. The fourteenth series goes on air this autumn.

Lord Sugar is a philanthropist for a number of charities including Great Ormond Street Hospital and Jewish Care.

Baroness Brady

Baroness Brady of Knightsbridge CBE is one of the most influential, high profile and respected female business leaders in the UK.

Voted Business Woman of the Year, Ultimate Entrepreneur and rated among the 50 most inspirational people in the world, she is passionate about business and the promotion of women in business in the UK.

At 27 years old, Karren was the youngest Managing Director of a PLC in the UK when she oversaw the floatation of Birmingham City Football Club.

She is currently the Vice-Chairman of West Ham United Football Club, as well as Chairman of Taveta Investments, owner of global brands including Topshop.

She joined the board of West Ham in January 2010, and negotiated a successful bid for the club’s move to London’s iconic 60,000-seat London Stadium. Under her leadership, West Ham has become one of the five fastest-growing brands in world football.

Karren was made a life peer by the Prime Minister, entering the House of Lords in 2014. She received a CBE from the Queen for her services to business, entrepreneurship and women in business.

Karren’s wealth of experience and passion for supporting entrepreneurs led to her appointment as the Government’s Business Ambassador by the Prime Minister in 2013. Karren joined The Apprentice in 2010 and has been an Aide to Lord Sugar for the past eight series, replacing Margaret Mountford when she stepped down from the role.

Claude Littner

Claude Littner is a successful entrepreneur and businessman with almost 50 years’ experience. A long-term business associate and friend of Lord Sugar, Claude has chaired a number of his companies including Amstrad International, Amstrad Spain, Dancall Telecom and Viglen.

Claude was Chief Executive of Tottenham Hotspur Football Club. He was also deputy Chairman of Blacks, Chairman of ASCO plc, and Azzurri Telecom, Chairman and majority shareholder of Powerleague plc.

In 2014, The University of West London Business School was renamed, The Claude Littner Business School in recognition of his exemplary business career and long-term association with the University.

Claude has appeared on The Apprentice in each of the 13 previous series, and best known for his fearsome interview style when grilling the candidates in the penultimate episode of each series. From series 11, he has also assumed the role of aide to Lord Sugar alongside Karren Brady.

Alex Finn - IT Analyst
Camilla Ainsworth - Owner, Nut Milk Brand
Daniel Elahi - Owner, Lifestyle Brand
David Alden - Tax Advisor
Frank Brooks - Senior Marketing Manager
Jackie Fast - Sponsorship Consultant
Jasmine Kundra - Learning and Development Manager
Kayode Damali - Professional Speaker
Khadija Kalifa - Owner, Eco Cleaning Company
Kurran Pooni - Law Graduate
Rick Monk - Quality Controller
Sabrina Stocker - Owner, Tennis Events Company
Sarah Byrne - Owner, Children’s Acting Academy
Sarah Ann Magson - Solicitor
Sian Gabbidon - Owner, Swimwear Brand
Tom Bunday - Owner, Tree Surgery Firm

Camilla Ainsworth

Age: 22
Occupation: Owner, Nut Milk Brand
Lives: Lancashire

Camilla admits to being an adrenaline junkie and loves to try anything new and exciting; from skydiving to swimming with sharks. She believes her people skills are her biggest strength, although feels her openness and willingness to overshare can sometimes work against her. She says she will be ‘keeping her cards close to her chest’ in the process.

She says: “I’m a bundle of energy and creativity and certainly a one off… ain’t no Vanilla Camilla”