Over
300,000 Freeview adapters sold
Over 300,000
digital terrestrial adapters have been sold in the first two months
since the launch of Freeview it was announced today, Tuesday 21
January.
The figures,
compiled from measured data and feedback from retailers and manufacturers,
cover the nine-week period from the launch of the new, free, digital
terrestrial television service on 30 October 2002 to the end of
December 2002. Sales per week since launch average 33,333 adapters.
Over the same
period, almost two million requests were received for information
on Freeview, with approximately 700,000 calls being made to the
telephone information line and 1,200,000 unique visits recorded
to the website.
Andy
Duncan, Ö÷²¥´óÐã Director of Marketing & Communications said:
"Of
course it's still early days for the launch of Freeview, but these
figures show that there's undoubtedly a major opportunity out there
for the idea of simple, free digital television.
"We're
delighted that Freeview is making the Ö÷²¥´óÐã's digital channels available
to many more people and bringing in a new audience who've not considered
digital television before."
Peter
Abery, President and Managing Director, Crown Castle International
added:
"It's
very encouraging to see that the Freeview channel package is proving
attractive and converting significant numbers of viewers to digital
television. Two new Freeview channels launched last week –
UK TV's Bright Ideas and Flextech's Ftn – further broadening
the appeal of the service."
Related
Stories
The
changing face of Ö÷²¥´óÐã TV and Radio (30.10.02)
Ö÷²¥´óÐã
World Service on Freeview digital line-up (27.10.02)
Freeview
to launch on 30 October (03.10.02)
Ö÷²¥´óÐã and Crown
Castle name "Freeview" (19.08.02)
Ö÷²¥´óÐã and Crown
Castle to champion digital for everyone (04.07.02)
Ö÷²¥´óÐã
and Crown Castle submit complementary applications for digital terrestrial
television licences (13.06.02)
(The Ö÷²¥´óÐã is not responsible for the content of external
internet sites)
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