Fat Nation - The Big Challenge
Online and iTV
Online and iTV will offer an innovative, comprehensive
service which will capture the inspiration sparked through the programmes.
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The two platforms will work together to cross-refer
聳 for example, a viewer could receive an email reminder to do a
dance work-out which is broadcast on iTV which, in turn, would redirect
users to the website to do a fridge laundry challenge and get rid of
unhealthy foods.
bbc.co.uk/bigchallenge
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The Big Challenge online provides a huge range of information
on nutrition and exercise 聳 eg, a personalised shopping service
that encourages you to swap unhealthy items for healthy ones.
Registered users will receive long-term information, support and advice
tailored to their personal needs.
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A Fat Nation 'locker' uses innovative technology to
give users a personal home page with the ability to store personal data,
favourite recipes and links, follow the progress of their favourite
person on the street, be notified of local events, monitor progress
and share their information and progress with others.
iTV
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The iTV service will offer the information viewers need
to pick up the Big Challenge.
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Viewers will be able to access a video with information
about that week's challenge and a special exercise video designed to
be done every day.
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Viewers will also be able to register via the Interactive
service and access their own personal locker in conjunction with online.
Mobile phones
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The SMS service will allow viewers to sign up for the
Fat Nation Nine Step Challenge to Wellbeing via their mobile
phone.
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Once registered, a reminder of each week's challenge
will be sent to their phone and they will receive an update from the
street.
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