主播大秀

Date: 31.05.2005
Printable version

A General Election minisite helped Radio Five Live attract a record number of unique user agents in April.

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The site featured an educational game called King of the Swing, in which players try to win marginal seats around the country - and ultimately a place in Number Ten - by answering voters' trivia questions.

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The game, which was re-skinned for use on both 主播大秀 1Xtra and 主播大秀 Asian Network, generated more than 55,000 plays.

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Five Live's site attracted almost a million users in the month - up 84 per cent on the year - and generated more than 41 million page impressions, as its coverage in the run-up to the poll included simulcasts with the Asian Network and 1Xtra for the first time.

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The Asian Network website also benefited from the Election coverage, in a busy month that included Asian Network Live and the Big Bhangra Weekend.

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April brought record traffic for the network, with 2.5 million page impressions generated.

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Radio 4 drew a record online audience last month, with The Archers minisite generating 1.8 million page impressions and Emma and Will's baby picture gallery proving a big draw.

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Scott Mills' minisite accounted for 14 per cent of all traffic on Radio 1's website last month, with Scott's Weekend in Blackpool amongst the most popular features.

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There were 150,000 MP3 downloads of 主播大秀 radio programmes last month, taking the total number of downloads past the 600,000 mark.

Top 30 on-demand programmes - April 2005

听	Programme	Station	Monthly listens
1	The Archers	Radio 4	387,039
2	Chris Moyles	Radio 1	253,908
3	Essential Mix	Radio 1	245,914
4	The Essential Selection	Radio 1	168,628
5	Radio 1's Chart Show with JK & Joel	Radio 1	147,598
6	The Afternoon Play	Radio 4	122,541
7	I'm Sorry I Haven't A Clue	主播大秀 7	120,794
8	The Now Show	Radio 4	119,448
9	Jonathan Ross	Radio 2	112,118
10	Zane Lowe	Radio 1	107,033
11	Judge Jules	Radio 1	97,410
12	Blue Room	Radio 1	95,906
13	Dance Anthems	Radio 1	92,222
14	Wake up to Wogan	Radio 2	89,273
15	The M1X Show	1Xtra	76,689
16	Jo Whiley	Radio 1	72,781
17	Gilles Peterson	Radio 1	70,732
18	Steve Wright in the Afternoon	Radio 2	69,318
19	Today	Radio 4	67,228
20	The Radio 1 Rap Show	Radio 1	65,972
21	Late Junction	Radio 3	64,387
22	Lamacq Live	Radio 1	61,484
23	Quote... Unquote	Radio 4	59,306
24	Annie Mac	Radio 1	56,044
25	Sounds of the 60s	Radio 2	54,494
26	Mark Radcliffe	Radio 2	51,977
27	Book at Bedtime	Radio 4	51,302
28	606	Five Live	50,453
29	Robbo Ranx Dancehall Spurt	1Xtra	48,058
30	In Our Time	Radio 4	47,344

Total - All Networks

听	All 主播大秀 Radio
听	Apr-04	Mar-05	Apr-05
Unique user agents	4,689,250	7,499,230	7,088,993
Page Impressions	112,408,366	206,187,211	203,488,460
On-demand listening requests	5,984,503	9,460,084	8,957,675
On-demand listening hours	2,921,246	5,099,783	4,271,334
Live listening hours	5,314,744	8,031,195	7,525,869

Total - By Network

听	Radio 1
听	Apr-04	Mar-05	Apr-05
Unique user agents	1,878,449	2,850,794	2,690,051
Page Impressions	32,505,406	72,046,793	63,554,036
On-demand listening requests	1,839,835	2,155,112	1,983,634
On-demand listening hours	1,104,140	1,514,782	1,194,970
Live listening hours	1,429,777	2,156,876	2,206,511

听	Radio 2
听	Apr-04	Mar-05	Apr-05
Unique user agents	713,805	1,230,567	942,822
Page Impressions	13,564,649	23,238,164	22,418,438
On-demand listening requests	906,525	1,171,889	1,070,239
On-demand listening hours	398,604	736,009	638,074
Live listening hours	1,154,997	1,779,904	1,714,539

听	Radio 3
听	Apr-04	Mar-05	Apr-05
Unique user agents	310,412	424,918	378,067
Page Impressions	4,114,597	6,743,863	6,096,826
On-demand listening requests	353,075	450,930	408,334
On-demand listening hours	173,834	305,810	240,927
Live listening hours	262,988	360,716	326,660

听	Radio 4
听	Apr-04	Mar-05	Apr-05
Unique user agents	789,660	1,329,372	1,390,779
Page Impressions	15,293,132	32,474,755	36,374,820
On-demand listening requests	1,423,032	1,902,262	1,890,064
On-demand listening hours	581,906	902,206	780,102
Live listening hours	837,838	1,261,492	1,199,065

听	Radio Five Live
听	Apr-04	Mar-05	Apr-05
Unique user agents	534,421	807,633	980,897
Page Impressions	22,171,032	37,911,667	41,445,866
On-demand listening requests	235,374	276,334	263,636
On-demand listening hours	57,533	122,151	109,307
Live listening hours	478,202	757,986	614,434

听	1Xtra
听	Apr-04	Mar-05	Apr-05
Unique user agents	399,500	496,450	436,250
Page Impressions	6,302,502	7,561,964	7,123,786
On-demand listening requests	480,288	513,131	482,779
On-demand listening hours	241,493	365,705	304,859
Live listening hours	217,121	211,446	187,917

听	6 Music
听	Apr-04	Mar-05	Apr-05
Unique user agents	395,161	382,267	279,826
Page Impressions	3,938,114	4,219,226	4,100,131
On-demand listening requests	199,548	254,431	261,814
On-demand listening hours	109,647	164,643	135,869
Live listening hours	338,624	474,364	404,353

听	Asian Network
听	Apr-04	Mar-05	Apr-05
Unique user agents	124,267	155,720	149,073
Page Impressions	2,052,533	2,338,641	2,475,645
On-demand listening requests	134,956	177,719	169,082
On-demand listening hours	49,719	91,788	69,574
Live listening hours	83,888	130,071	109,619

听	主播大秀 7
听	Apr-04	Mar-05	Apr-05
Unique user agents	176,064	330,844	305,439
Page Impressions	3,700,160	6,807,795	6,699,511
On-demand listening requests	150,454	1,585,352	1,566,810
On-demand listening hours	204,370	896,689	797,652
Live listening hours	284,655	302,765	241,023

听	Five Live Sports Extra
听	Apr-04	Mar-05	Apr-05
Unique user agents	99,816	104,561	114,330
Page Impressions	403,380	575,845	673,780
On-demand listening requests	N/A	N/A	N/A
On-demand listening hours	N/A	N/A	N/A
Live listening hours	12,747	30,359	22,344

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