主播大秀

Press Releases 主播大秀 Radio increases reach and share as radio industry enjoys record high

Category: Radio; Radio 2
Date: 01.02.2007
Printable version

主播大秀 reach and share up

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Record reach for radio industry as a whole

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Radio 2 adds half a million in last quarter

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主播大秀 Radio posted strong listening figures as more people than ever listened to UK radio stations, according to data released today by Rajar (Radio Joint Audience Research Ltd).

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The figures - covering the period from 18 September to 17 December 2006 - show 主播大秀 Radio in rude health.

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Reach is 32.81 million - 32.66m last quarter and 32.97m last year - and share is 54.4% - 54.3% last quarter and 55.1% last year.

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More than 45 million people - or 90% of the UK population - tuned into their radio every week during the period - the highest number since the weekly survey began.

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Jenny Abramsky, Director, 主播大秀 Audio & Music, said: "It's great to see radio listening at a record high.

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"It proves that radio still plays an incredibly important part in people's lives and that, despite the range of new media available, listeners continue to value the close relationship they have with radio."

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主播大秀 Radio 1's reach is 10.26 million - slightly down on last year (10.29m) and last quarter (10.58m) - and share is 9.7%, compared to 9.2% last year and 9.8% last quarter.

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主播大秀 Radio 2 has 13.27 million listeners - an increase of 530,000 on last quarter (12.74m) and steady on the year (13.26m). Share, at 15.8%, is slightly down on the year (16%) but up on the quarter (15.5%).

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主播大秀 Radio 3's reach is 2.03 million - the same as last quarter but up from last year's 1.97m. Share (1.4%) is up on the quarter (1.3%) and the year (1.2%).

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主播大秀 Radio 4 has 9.34 million listeners - down on the quarter (9.47m) but up on the year (9.32m). The station's share is 11.1%, down from 11.8% last quarter and last year.

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主播大秀 Radio Five Live - which records a combined reach with its digital service Five Live Sports Extra - has a reach of 5.92 million, up from 5.78m last year and 5.87m last quarter. Share is 4.5%, up from 4.4% last quarter and 4.3% last year.

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主播大秀 Local and National Radio has a reach of 10.26 million (9.73m last quarter and 10.44m last year) and share of 10.4% (9.8% last quarter and 11.1% last year).

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Five Live Sports Extra has 650,000 listeners, up from 460,000 last year and steady on last quarter's 649,000. Its share is 0.1% (0.1% last year and 0.2% last quarter).

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主播大秀 6 Music has a reach of 383,000 - up from last year's 354,000 and marginally down on 400,000 last quarter, while share remains at 0.2%, unchanged on the year and quarter.

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主播大秀 7's reach is 672,000 (600,000 last year and 697,000 last quarter), while share is 0.3% - the same as last year and last quarter.

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1Xtra has 368,000 listeners - slightly up on the year (352,000) but down on last quarter (394,000). Its share (0.2%) is up on the year (0.1%) and steady on the quarter (0.2%).

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The 主播大秀 World Service has 1.26 million listeners in the UK - down from 1.35m last quarter and last year. Share is 0.6% from 0.7% last year and 0.8% last quarter.

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The 主播大秀 Asian Network has 493,000 listeners - up on last quarter's 481,000 and last year's 420,000 - while share, at 0.3%, is level with last year and last quarter.

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JA

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Notes to Editors

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