 |
Press Releases
Mindgames for the BrainBoxes on Ö÷²¥´óÐã Daytime
|
Emma Swain, Acting Controller, Ö÷²¥´óÐã Daytime and Early Peak, has commissioned a brand new "brain-games" format for Ö÷²¥´óÐã Two from Ö÷²¥´óÐã Entertainment Manchester.
Ìý
BrainBox will see challengers compete head to head in high jeopardy mind games that require both mental agility and raw nerve.
Ìý
Many scientists now believe that putting your brain through daily exercises improves memory and communication. Research shows that these mental exercises can have a significant and beneficial effect on health and wellbeing.
Ìý
So, BrainBox was developed to ensure that viewers get the mental workout they need.
Ìý
The show comprises a collection of cleverly formatted games designed to flex viewers' neurons and sharpen cognitive skills.
Ìý
These games have been developed with psychologists and are structured around three distinct areas – sequencing, language and memory.
Ìý
Contestants play for money and one wrong answer means they could be knocked out at any point and walk away with nothing. They have to decide to enter a round before they know if it is a game that plays to their strengths.
Ìý
A range of complementary interactive services has also been developed to allow the Ö÷²¥´óÐã to bring these benefits to as wide a section of its audience as possible.
Ìý
Sumi Connock, Commissioning Editor for Entertainment, Daytime and Early Peak, said: "BrainBox is an exciting new format with great play-along value.
Ìý
"Having worked with Ö÷²¥´óÐã Entertainment on game shows such as Identity, we know they can deliver ambitious entertainment formats within Daytime budgets."
Ìý
The show will be executive produced in Manchester by Caroline Roberts-Cherry. Ìý
NC2
Ìý
|
Printable version