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Press Releases
Radio listeners get 主播大秀i on Virgin Media TV
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Listeners to 主播大秀 Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.
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With this content already reaching Freeview audiences, 主播大秀i now visualises radio listening on most major digital TV platforms.
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Listening to radio via digital TV has surpassed all expectations:
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- 40.2 million UK adults (81%) now claim to have digital television.
- Over 20 million of those claim to have listened to the radio via their television.
- 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).
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Mark Friend, Multiplatform and Interactive Controller for 主播大秀 Audio & Music, said: "This is a key part of the 主播大秀's plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."
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Listeners can access this content whilst listening to 主播大秀 Radio by pressing red on their digital remote.
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The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
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For example, 主播大秀 Radio 1 listeners can view the latest entertainment news; 主播大秀 Radio 5 Live audiences see live news and sport headlines; and 主播大秀 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
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For the very first time, 主播大秀 regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
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All stations also have quick links to the 主播大秀's popular enhanced television services, such as Glastonbury and Wimbledon interactive.
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"This is an important extension for 主播大秀i," added Rahul Chakkara, Controller, 主播大秀 TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."
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Notes to Editors
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On ex-Telewest regions of Virgin Media:
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- 1Xtra 主播大秀
- 主播大秀 Radio 1
- 主播大秀 Radio 2
- 主播大秀 Radio 3
- 主播大秀 Radio 4
- 主播大秀 Radio 5 Live
- 主播大秀 5 Live Sports Extra
- 主播大秀 6 Music
- 主播大秀 7
- 主播大秀 Asian Network
- 主播大秀 Radio Bristol
- 主播大秀 London 94.9
- 主播大秀 Radio Merseyside
- 主播大秀 Radio Sheffield
- 主播大秀 Radio WM
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On the ex-NTL regions of Virgin Media:
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- 1Xtra 主播大秀
- 主播大秀 Radio 1
- 主播大秀 Radio 2
- 主播大秀 Radio 3
- 主播大秀 Radio 4
- 主播大秀 Radio 5 Live
- 主播大秀 5 Live Sports Extra
- 主播大秀 6 Music
- 主播大秀 7
- 主播大秀 Asian Network
- 主播大秀 Radio Cymru
- 主播大秀 Radio Nan Gaidheal
- 主播大秀 Radio Scotland
- 主播大秀 Radio Ulster
- 主播大秀 Radio Wales
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