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Press Releases
Ö÷²¥´óÐã reiterates commitment to DAB Digital Radio
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The Ö÷²¥´óÐã issued a statement today from Jenny Abramsky, Director, Ö÷²¥´óÐã Audio & Music, about DAB Digital Radio.
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Jenny Abramsky said:
"The Ö÷²¥´óÐã has been at the forefront of digital radio for more than ten years and remains fully committed to DAB and the other digital delivery platforms. There's an exciting future for radio. It is central to the lives of huge numbers of people who listen every week.
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"It is important not to confuse GCap's current strategy with success or failure of DAB. DAB is a success story – two million sets were sold in 2007 – and is part of the digital future of radio. More than 22% of UK adults now claim to have DAB at home and it makes up 10% of all radio listening.
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"Recent RAJAR listening figures show that nearly 5.6 million people tune into Ö÷²¥´óÐã Radio via DAB each week and the Ö÷²¥´óÐã's digital-only networks continue to grow, with two networks – 6ÌýMusic and Ö÷²¥´óÐã 7 – recently posting record listening figures. Ìý
"The Ö÷²¥´óÐã also offers digital radio through digital television and the internet, but DAB plays a central role in maintaining radio's popularity in the digital world, being easy to use and portable while giving listeners more choice and a range of additional features such as programme related information and storage.
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"The Ö÷²¥´óÐã will continue to collaborate with the rest of the radio industry – including the 4 Digital Group – to ensure
DAB's continuing success."
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