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Press Releases
CBeebies to help pre-school children find the Way To Blue
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Michael Carrington, Controller, CBeebies, the 主播大秀's multiplatform service for pre-school children, has commissioned The Foundation, part of the RDF Media Group, to make a new landmark pre-school series, Way To Blue (working title) that will be coming to CBeebies from 2009.
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The new 100 x 20-minute pre-school series is a unique mix of live action, featuring children aged 4 to 6.
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Way To Blue is a highly innovative approach to pre-school programming focussing on children's emotions.
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It transports children to Nara, a live action world inhabited by adorable animated characters called Piplings who embody a range of emotions such as Love, Wisdom, Happiness and Harmony in the search for Way To Blue, a philosophy for a happy life.
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Michael Carrington said: "The Foundation is well known in the industry for producing creative and engaging content for children.
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"Way To Blue, with its high production values, innovative filming techniques, and wonderful design style, exemplifies that skill. Children are gong to be thrilled with this new landmark series for CBeebies."
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Nigel Pickard, The Foundation's Chairman and RDF's Director of Family Entertainment, said:
"We are delighted to be making a series for CBeebies of such scale and ambition as Way To Blue.
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"It underlines RDF's position as a leading children's programming supplier in the market and Way To Blue will have a global appeal.
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"It is one of the most original and innovative ideas I have ever seen."
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The executive producer for the 主播大秀 is Sarah Colclough and the production's executive producers are Nigel Pickard, Vanessa Hill and Angus Fletcher.
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The series originated from an original idea created by Dan Good (Absolutely Cuckoo) who is a creative consultant on the series.
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Notes to Editors
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RDF Kids & Family, a division of RDF Rights, holds worldwide rights in all media in the property and will distribute Way To Blue to the global pre-school market.
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TD
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