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CÖ÷²¥´óÐã's Blue Peter today announces the launch of one of the programme's most exciting competitions: Design a 50p for London 2012.

Run in conjunction with The Royal Mint and LOCOG, The London Organising Committee of the Olympic Games and Paralympic Games, Blue Peter is offering one lucky viewer aged between 6 and 12 the chance to design the reverse side of a special 50p coin to celebrate the forthcoming London 2012 Games.

The coin will be seen and used by millions of people in the UK.

The competition will be launched live today on Blue Peter by Sebastian Coe, Chair of LOCOG.

The winning design will appear on the reverse side of the coin and will be one of 29 special designs celebrating the forthcoming games.

The Blue Peter winner's coin will show a design of an athletics discipline, and can show either the Olympic or the Paralympic Games.

In addition to the winning entrant's design being used for the 50p coin, the winner will also receive a gold striking of their design from the Royal Mint.

Tim Levell, Editor of Blue Peter, said: "This is one of the most amazing competitions we have ever run on Blue Peter. One very lucky child will design a coin that will not only go into circulation, but will also last for hundreds of years. We really are giving a child a chance to make history."

Blue Peter, CÖ÷²¥´óÐã on Ö÷²¥´óÐã One, 4.35pm.

TD