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The official Doctor Who website this morning offered an exclusive first look at the new Doctor Who logo, which will accompany Matt Smith's on-screen debut as The Doctor in spring 2010.

The logo is the 11th to have been used on screen in the show's history.

Accompanying the logo at bbc.co.uk/doctorwho is an animated insignia of the show's initials, which will be used as branding for the new series in conjunction with the logo.

Steven Moffat, the new Lead Writer and Executive Producer, said: "A new logo. The 11th logo for the 11th Doctor – those grand old words, Doctor Who, suddenly looking newer than ever.

"And, look at that, something really new – an insignia! DW in TARDIS form! Simple and beautiful, and most important of all, a completely irresistible doodle.

"I apologise to school notebooks everywhere, because in 2010 that's what they're going to be wearing."

The logo, and a collection of old Doctor Who logos, is available to the media from Ö÷²¥´óÐã Picture Publicity website.

The new series of Doctor Who will premiere in spring 2010.

The final three episodes featuring David Tennant will be broadcast later this year on Ö÷²¥´óÐã One, with the existing logo on-screen.

PPR