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Verse

A song usually has two or three verses. These are sequential sections of the song that develop a common theme, such as unrequited love, or move the story of the song forward. For example, in folk music, the singer usually tells us a story in the verses of the song; each new verse being the next instalment in the narrative. In modern popular music, verses tend to be descriptions of a situation or feeling; each verse describes a new aspect on a central message such as 'I Love You', 'I Want To Dance' etc. These verses are often broken up by a chorus, which may explicitly state what the song is about ('Last Christmas', 'Don't Dream It's Over', 'Everything I Do (I Do It For You)'.

Define who's talking, where the story is taking place and give an idea of where you're going. Steve Hillier

When writing your own songs, make sure that your verses draw the listener into your song, define who is talking, where the situation or story is taking place and give some idea of where you are going with your song. You don't need to be particularly explicit or detailed, for example:

Ooh, I bet you're wonderin' how I knew
'Bout your plans to make me blue
With some other guy you knew before
Between the two of us guys, you know, I loved you more
It took me by surprise, I must say, when I found out yesterday
Don't you know that I heard it through the grapevine

I Heard it Through the Grapevine (Whitfield/Strong)