05/07/2012
Evan Davis and guests discuss the evolution and hierarchy of brands. They also consider consumer taste - do customers have good taste, or do they just buy what they are given?
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on 主播大秀 Radio 4 and later on 主播大秀 World Service Radio, 主播大秀 World News TV and 主播大秀 News Channel TV.
Evan and his executive guests discuss the evolution and hierarchy of brands. Who has the upper hand in the many battles being fought between big consumer brands and shops' own-labels? They also consider consumer tastes - do their own customers have good taste, or do they just buy what they're given?
Joining Evan in the studio are Justin King, chief executive of supermarket chain Sainsbury's; Cecile Bonnefond, chief executive of French champagne house Piper-Heidsieck; Geoff Cooper, chief executive of builders merchant Travis Perkins.
Producer: Ben Crighton
Editor: Stephen Chilcott.
Last on
Broadcasts
- Thu 5 Jul 2012 20:30主播大秀 Radio 4
- Sat 7 Jul 2012 17:30主播大秀 Radio 4 FM
- Sun 8 Jul 2012 07:32主播大秀 World Service Online
- Sun 8 Jul 2012 23:32主播大秀 World Service Online
- Mon 9 Jul 2012 03:32主播大秀 World Service Online
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Podcast
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The Bottom Line
Evan Davis hosts the business conversation show.