Trading Places
Naked bath bombs, an in-store burger bar and customer satisfaction charts: How companies maintain brand identity across thousands of outlets, both here and abroad.
Naked bath bombs, in-store coffee shops and customer satisfaction charts: Evan Davis and guests discuss some of the secrets to retailing success. Each of them runs of a chain of stores but with hundreds, even thousands of outlets both here and abroad, how do they maintain their brand identity? And what persuades customers to buy their products ahead of their rivals'?
Guests:
Mark Constantine, Founder and Managing Director, Lush cosmetics
Debbie Robinson, Managing Director, Spar UK
Robert Forrester, Founder and CEO, Vertu Motors plc.
Last on
Broadcasts
- Thu 5 Feb 2015 20:30主播大秀 Radio 4
- Sat 7 Feb 2015 17:30主播大秀 Radio 4
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The Bottom Line
Evan Davis hosts the business conversation show.
