Main content

Advertising

Advertising is one of the UK's most successful creative industries, but its model is under fire from social media and the internet. Evan Davis and guests discuss its future.

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity.

GUESTS

Sir John Hegarty, Co-Founder BBH

Rohan Midha, Managing Director, PMYB

Rory Sutherland, Vice-chairman, Ogilvy

Producer: Julie Ball.

Available now

30 minutes

Last on

Sat 21 Jul 2018 17:30
主播大秀 Radio 4

More episodes

Previous

How does the commodities business work?

Next

The Festival Business

See all episodes from The Bottom Line

Broadcasts

  • Thu 19 Jul 2018 20:30
    主播大秀 Radio 4
  • Sat 21 Jul 2018 17:30
    主播大秀 Radio 4

Explore further with The Open University

Find out what can help to build sustainable organisations for better business.

Podcast