Million Pound Selfie Sell Off
Catrin Nye investigates the use of digital influencers in the advertising industry and the impact this new form of advertising is having on consumers.
How many followers do you have? The rise of social media has brought with it a new kind of celebrity, the digital influencer. These megastars of Instagram and YouTube have upended the advertising industry by converting their virtual followers into real-world currency.
Big-name brands have flocked to online stars, paying them millions to endorse their products, but the market has been criticised as being a 'Wild West' of misleading and unregulated advertising, plugging everything from bogus diet drinks to online gambling to young audiences.
Panorama reporter Catrin Nye investigates whether companies are being up front and the impact this new form of advertising is having on consumers.
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Music Played
Timings (where shown) are from the start of the programme in hours and minutes
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00:00Yazoo
Don't Go
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00:03Jon Hopkins
We Disappear
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00:05Depeche Mode
Just Can't Get Enough
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00:08Portishead
Roads
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00:09Brian Eno
Stars
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00:09The Stone Roses
Fools Gold
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00:13French Montana
Bring Dem Things
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00:14Dj Khaled, Justin Bieber & Quavo
No Brainer (feat. Chance The Rapper, Dj Khaled, Justin Bieber, Quavo, Chance The Rapper)
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00:15Dj Jazzy Jeff, Fresh Prince
Summertime
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00:17Goldfrapp
Ooh La La
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00:19A Flock of Seagulls
Wishing (If I Had A Photograph Of You)
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00:26The Cure
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Credits
| Role | Contributor |
|---|---|
| Reporter | Catrin Nye |
| Producer | Jamie Hamilton |
| Producer | Matthew Hill |
| Producer | Eleanor Plowden |
| Producer | Adrian Polglase |
| Executive Producer | Alistair Jackson |
| Editor | Rachel Jupp |
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