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The Experience Economy

Would we rather now splash out on creating memories than buy material stuff? What does the growth of the experience economy mean for business?

There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss.

Guests

Tristram Mayhew, Group Chairman, Go Ape!
Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield
Nick Johnson, Founder and co-Director, Market Operations

Available now

28 minutes

Last on

Sat 3 Nov 2018 17:30
主播大秀 Radio 4

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Broadcasts

  • Thu 1 Nov 2018 20:30
    主播大秀 Radio 4
  • Sat 3 Nov 2018 17:30
    主播大秀 Radio 4

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