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Pivoting

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about how changing focus - with a new service or product - can spell success.

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about the start-up's nightmare: the original product is not selling, and cash is running out. Can changing focus - with a new service or product - pluck success from the jaws of doom? Speaking to entrepreneurs and experts, he learns about how in a range of sectors, from sanitary products to event ticketing, the key is to shift while staying true to the original vision.
Guests:
Celia Pool, cofounder DAME
Edmund Glover and Nick Stone, FIXR
Ramdane Mir, cofounder Cobbleweb

Available now

28 minutes

Last on

Sat 29 Jun 2019 17:30

Broadcasts

  • Thu 27 Jun 2019 20:30
  • Sat 29 Jun 2019 17:30

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