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Electric Bikes

The Apprentice Series 15
Episode 4 of 14

Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week鈥檚 task is to create and sell their own range of electric bikes.

For Week Four, Lord Sugar summons the candidates to the London Transport Museum, home to 200 years of transport history, where he reveals to them that for this week鈥檚 task they will be creating and selling their own range of electric bikes.

They will need to create a prototype e-bike and plan and host their own launch event, at which they will attempt to sell their new bikes to some of the UK鈥檚 biggest cycle retailers.

Half of each team heads to Nottingham to develop their new bikes, where indecision sends one team into a wheelspin, while for the other team colour clashes nearly cause a collision.

The other half of each team stays in London to choose accessories and create marketing materials. There are tough negotiations and, for one team, a last-minute change in direction.

At their events, both teams try to peddle their bikes to retailers. Poor pricing strategies and pushy tactics means sales are an uphill struggle. Then, in the boardroom, the wheels come off and one member of the losing team is told 鈥� 鈥淵ou鈥檙e Fired!鈥�

59 minutes

Last on

Tue 3 Dec 2019 02:35
主播大秀 Two

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Clips

See all clips from Electric Bikes (2)

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:02

    Sergey Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights

  • 00:16

    Murray Gold, Ben Foster

    Fish Custard

  • 00:25

    Dario Marianelli

    14 The Break-In

  • 00:33

    Dario Marianelli

    Unavoidable

Credits

Participant Lord Sugar
Participant Karren Brady
Participant Claude Littner
Executive Producer Paul Broadbent
Executive Producer Emma Peach
Series Editor Rebecca McLaughlin
Series Editor Joe Wildman
Production Company FremantleMedia

Broadcasts

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