Lakeland Adventure
Joining the adventure tourists spending the summer in the Lake District. Filmed in summer 2019 before Covid-19 restrictions .
Joining the adventure tourists spending their summer holidays in the Lake District. Filmed in summer 2019 before Covd-19 restrictions, the Lake District National Park is busier than ever. More than 19 million people visit each year, but times are tough, and the summer of 2019 was a crunch year for tourism businesses.
It's a world where five star hotels are giving way to nylon tents, and executive coach tours are being swapped for wet abseils down mossy waterfalls.
So why is this relatively new area of tourism doing so well? How is it attracting stay-at-home Brits? And what's the future for those whose livelihoods depend on the wilder side of tourism?
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