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Episode 6

It's Halloween, and the team battle the weather to ensure a million pumpkins reach stores. Meanwhile, filming begins in Romania for the Sainsbury's Christmas ad.

It鈥檚 Halloween, and one of the last big sales opportunities of the year for Sainsbury鈥檚. So the pressure is on Emma and Martin from the produce team as they battle with wet weather to ensure this year鈥檚 crop delivers over a million pumpkins to stores.

In the Locksbottom branch in Kent, Halloween could end up being a bit of a nightmare. The store has a low customer satisfaction rating, so manager Mij is on a mission to retrain and reinvigorate his young team in preparation for the big pumpkin push.

It鈥檚 time to bring the Dickensian-themed Christmas advert to life, as Laura and Donna from the comms team head to Romania for the filming. They use state-of-the-art neuro-testing to check the finished ad has all the emotion and brand recognition to bring customers flocking to their stores - but the real test is how it compares to their rivals.

57 minutes

Last on

Mon 29 Jan 2024 14:15

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Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:02

    Supanova

    Baba Yetu (Extended Mix)

  • 00:54

    The Ronettes

    Sleigh Ride

Credits

Role Contributor
Narrator Joanna Scanlan
Director Chris Taylor
Series Producer Anoushka Roberts
Executive Producer Michele Carlisle
Executive Producer Will Smith
Production Company ITN Productions

Broadcasts

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