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Amazon: What They Know About Us

Panorama investigates Amazon's rise to corporate superpower and asks whether there is a dark side to our love affair with the company.

In a quarter of a century, Amazon has propelled Jeff Bezos from online bookseller to tech titan. He's the richest man on the planet, and the company he founded is one of the most powerful. Panorama investigates Amazon's rise to corporate superpower and asks whether there is a dark side to our love affair with the company. Former high-level insiders describe Amazon's huge, obsessive data-gathering operation, which enables the company to use what it knows about us to shape not only the future of retail but the workplace and technology too. On both sides of the Atlantic, politicians and regulators are beginning to question Amazon's power and to explore ways to rein it in. But some of Amazon's most senior executives say the company is a force for good, inventing new ways to serve customers and maintain their trust.

59 minutes

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:02

    Death in Vegas

    Dirge

  • 00:08

    Nirvana

    The Man Who Sold The World

  • 00:14

    Boards of Canada

    White Cyclosa

  • 00:23

    Underworld

    Cowgirl

  • 00:23

    The Cure

    At Night

  • 00:24

    Aphex Twin

    Ageispolis

  • 00:33

    Aphex Twin

    Heliosphan

  • 00:40

    Underworld

    Dark & Long

  • 00:58

    The Cure

    M

Credits

Role Contributor
Director Matthew Hill
Producer Jenny Parks
Producer Matthew Hill
Executive Producer Karen Wightman
Editor Rachel Jupp

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