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50s and 60s

Back in Time for the Corner Shop Series 1
Episode 3 of 6

The Arderns continue their time-travelling adventure from postwar rationing to the boom years of the 60s and discover how small shops fought back against bigger grocery chains.

This time, the Ardern family take their places behind the counter for two decades of transformation in the corner shop - the 50s and 60s. Ardern and Son might look more modern, but rationing is still in force, so shopkeeper鈥檚 wife Jo has to tempt customers with tinned fish fritters 鈥� with little success! Sheffield鈥檚 thriving steel industry drew workers from across the Commonwealth to Britain, creating a new group of customers for the shop. Jo and Dave meet ex-steel worker Joe Bent and his colleagues and discover the vital lifeline the corner shop played for workers doing long shifts in the city鈥檚 factories and foundries.

1953 brings the end of sweet rationing. Sara brings the family new scales and plentiful stock ready for a bonanza day in the shop as hordes of eager customers are keen to get their hands on some sugar! As Britain enters the consumer boom of the mid 50s, things ought to be looking up, but small shopkeepers are starting to be conscious of a new threat 鈥� the increasing dominance of bigger grocery chains, which now make up at least 50% of the grocery market. To compete, independent shops had to innovate and invest 鈥� so Dave takes delivery of a shiny electric bacon slicer and introduces new stock to draw in a new group of customers 鈥� teenagers.

Musician Billy Bragg drops by to introduce the family to skiffle 鈥� an innovative new sound sweeping the country. Utilising old shop packaging and stock, they construct instruments and manage a passable rendition of Lonny Donnegan鈥檚 Rock Island Line 鈥� the first chart hit in Britain to feature a guitar.

Change comes at a dizzying pace over the next few years. Sara introduces the family to hula hooping 鈥� a craze that saw shops across the country sell out in 1958 - while 1961 brings sliced bread and the revelation that is chimps in space! But 1964 brings the most revolutionary change of all 鈥� Polly turns up with the shop鈥檚 first self- service shelving. The weighing, measuring and personal service the Arderns have prided themselves on is under threat as customers embrace the idea of do-it-yourself shopping. In 1947, there were just ten self-service stores in Britain. By 1964, the number had leapt to 7,000.

The Arderns are forced to accept the arrival of self service and the reality of supermarkets who begin to undercut smaller shops on price. Stocking everything from garden rakes and pigeon seed to maggots, they try to keep customers coming through the door. As the era draws to a close, the family throw a party to thank their loyal customers but look forward to the next decade with trepidation.

58 minutes

Last on

Wed 31 May 2023 16:15
主播大秀 Two

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20s, 30s and 40sSeries 1

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1970sSeries 1

See all episodes from Back in Time for the Corner Shop

Clips

See all clips from 50s and 60s (4)

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:03

    The Shadows

    Savage

  • 00:10

    Tony Kinsey

    The Shoe-Shine Boy From Harlem (B)

  • 00:14

    Count Basie

    Harvard Blues

  • 00:15

    Smiley Lewis

    Blue Monday

  • 00:15

    Nat Gonella

    My gal Sal

  • 00:23

    Winifred Atwell

    Britannia Rag

  • 00:26

    Humphrey Littleton & His Band

    Bad Penny Blues

  • 00:35

    Lord Rockingham's XI

    Fried Onions

  • 00:37

    Johnny Kidd and the Pirates

    Shakin All Over

  • 00:39

    The Shadows

    F.B.I

  • 00:41

    Helen Shapiro

    You Don't Know

  • 00:42

    The Shadows

    Apache

  • 00:45

    Manfred Mann

    5-4-3-2-1

  • 00:47

    The Who

    Zoot Suit

  • 00:49

    The Who

    Zoot Suit

  • 00:50

    The Zombies

    She's Not There

  • 00:50

    Cream

    Sunshine Of Your Love

  • 00:52

    The Tremeloes

    Here Comes My Baby

  • 00:54

    The Yardbirds

    For Your Love

  • 00:55

    Marmalade

    I See The Rain

  • 00:56

    Thunderclap Newman

    Something In The Air

  • 00:57

    Status Quo

    Velvet Curtains

  • 00:59

    Free, The Free

    All Right Now (Single Version)

Credits

Presenter Sara Cox
Presenter Polly Russell
Participant Billy Bragg
Series Producer Victoria Bell
Executive Producer Emily Shields
Editor Joe Pedder
Line Producer Abigail Watts
Production Manager Laura Tjia
Production Company Wall to Wall West
Director Linda Sands
Producer Julia Krysiak
Editor Steve Phillips

Broadcasts