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Woke or Broke?

Is the trend for companies to voice opinions on political issues good for business? From Disney to the Halifax, companies are taking a stance, but at what cost? With Evan Davis.

From Disney to the Halifax bank, companies are increasingly willing to take a stance on everything. But what is driving this trend and will it continue? Ultimately isn't it the job of a business to make money for its shareholders and not get involved in politics and contentious social issues? Evan Davis and guests discuss.

GUESTS

Nina Bhatia, Executive Director, Strategy and Commercial Development, John Lewis Partnership

Ian Leslie, Journalist and Author of 'Conflicted'

Becky Willan, CEO and Co-founder, Given Agency

Nicola Kilner, CEO and Co-founder of Deciem

Producer: Julie Ball
Sound: James Beard
Editor: Jon Bithrey
Production Co-Ordinators: Siobhan Reed and Helena Warwick-Cross

Available now

28 minutes

Last on

Mon 18 Jul 2022 11:30

Broadcasts

  • Thu 14 Jul 2022 20:30
  • Mon 18 Jul 2022 11:30

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