Main content

Staying loyal to The Traitors

How a new reality format conquered TV.

As The Traitors prepares to launch in the US, the producer behind the series discusses why it was a hit in the UK. Also in the programme, what the Christmas period revealed about advertising 鈥� from how companies are spending their ad budgets 鈥� to the ads which are working the best.

Guests: Stephen Lambert, CEO, Studio Lambert, Sophie Lewis, Chief Strategy Officer, M&C Saatchi, Dino Myers-Lamptey, Founder, The Barber Shop, Benjamin Cohen, CEO, PinkNews, and Chris Curtis, Editor in chief, Broadcast magazine

Presenter: Ros Atkins

Available now

28 minutes

Last on

Wed 4 Jan 2023 16:30
主播大秀 Radio 4

More episodes

Previous

The Magic of Natural History

Next

What the Culture Minister Really Thinks

See all episodes from The Media Show

Broadcast

  • Wed 4 Jan 2023 16:30
    主播大秀 Radio 4

Podcast