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Gapfinders: Dryrobe founder Gideon Bright

This week's Gapfinders interview is with Gideon Bright, the founder of Dryrobe, which makes changing robes for outdoor sports.

This week's Gapfinders interview is with Gideon Bright, the founder of Dryrobe. The company claims to have created a "product that didn't exist before" - a robe that keeps you warm and dry when you get changed after outdoor sports like surfing.

Gideon tells us how the product evolved from an idea his mum had 40 years ago to a high-performance garment worn by Olympic athletes.

Starting a business hasn't been without its challenges - particularly for someone who hadn't done anything like that before. We hear how the company fared during Covid lockdowns and what its founder makes of the reaction to Dryrobes appearing on the high street.

PRESENTER: WINIFRED ROBINSON

PRODUCER: TOM MOSELEY

Available now

53 minutes

Broadcast

  • Thu 19 Jan 2023 12:04

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