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In this episode of Gap Finders Winifred Robinson talks to Michelle Feeney, founder of Floral Street, about how she spotted a gap in the market for a new perfume company.

Michelle shares her journey, from her roots in the West Midlands, to starting out in the early days of PR in London during the eighties, to moving to New York and helping to build major global brands including MAC Cosmetics, Creme De La Mer and St Tropez.

Age 51 she took her foot off the pedal to consider whether the world needed one more brand, this time her own and she decided the answer was yes. She founded Floral Street in 2017 with the aim of shaking-up the perfume industry with a fresh modern approach to the marketing and sustainability of scent.

PRESENTER: WINIFRED ROBINSON
PRODUCER: CATHERINE EARLAM