Gap Finders - Avon: Angela Cretu
Winifred Robinson talks to Angela Cretu, chief executive of Avon. Angela discusses the reinvention of Avon from traditional doorstep selling to the online marketplace.
In this episode of Gap Finders Winifred Robinson is joined by Angela Cretu, CEO of Avon.
Avon was started by a travelling salesman in 1886 who saw the potential for door-to door-sales of cosmetics. It has lasted more than a century but has face some difficult years, with declining revenues.
The challenge is whether a business that relied on personal connections and face-to-face sales can adapt to the digital world. Angela talks to Winifred about how she is leading the business through this evolution and how she has worked her way up through the ranks to the top job.
PRESENTER: WINIFRED ROBINSON
PRODUCER: CATHERINE EARLAM
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Broadcast
- Thu 16 Mar 2023 12:04主播大秀 Radio 4
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