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Today's Gap Finder is Simon Griffiths -Co-founder and CEO of toilet paper brand, Who Gives A Crap.

Founded in Australia in 2013 and launching in the UK in 2017, they donate 50% of their profits towards building toilets and improving sanitation in the developing world. They employ over 200 people in 8 different countries.

Who Gives a Crap operate mainly on a direct to customer basis, sending large boxes of 100% recycled toilet paper- individually wrapped in bright colours- direct to your door.

In July 2012, Simon and his co-founders, Jehan and Danny, launched the brand with a crowdfunding campaign. Simon sat on a toilet in their warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they'd raised over $50,000. They delivered their first product in March 2013.

After bootstrapping the business for nine years, The team raised $41.5 million in funding in 2021 in its first ever round of funding.

Now the brand are set to expand their retail presence, after selling into Aldi in Australia, stores in the UK could soon be stocking the brand on their shelves.