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In the week that Taylor Swift concert tickets go on sale in the UK, we have a special, extended interview with the Managing Director of the controversial ticket resale company Viagogo, Cris Miller.
Many stars, including Taylor Swift and Ed Sheeran, are unhappy that their tickets are resold and have spoken out passionately about the practice.
Presenter Shari Vahl raises concerns expressed by the stars - and from You and Yours listeners - about the Viagogo service. The interview looks at how some fans can arrive at a venue only to discover they do not have a ticket after all; whether fans are sufficiently aware that Viagogo is a secondary tickets site (and not the primary source); and the number of professional ticket operators (or 'touts') who sell tickets on Viagogo.
Cris tells Shari how only a fraction of clients are disappointed using the service, and how Viagogo gives fans another opportunity to be able to buy tickets for artists they adore. He admits that "Viagogo may not be for everybody", but that his focus is "getting fans into the events".
In a fascinating interview, Cris explains how technology is being used in the ticketing industry globally to effectively queue-jump, and how new measures are needed to control this abuse of ticket sales systems.
Obtaining a ticket for an event you are desperate to get into is, says the Viagogo boss, the "single most emotional product in the world".

PRESENTER: SHARI VAHL
PRODUCER: CRAIG HENDERSON