Rescuing Ford
Peter Day is at the Paris Motor Show to hear from Alan Mulally, Chief Executive of Ford.
In this edition of Global Business Peter Day is at the Paris Motor Show. He鈥檚 there to hear from Alan Mulally, the Chief Executive of the Ford Motor Company, and delving in to the secrets of his success.
Since joining Ford from aircraft make Boeing in 2006 he鈥檚 been steering Ford on a course of 鈥榗ontinuous improvement鈥�. And he tells Peter Day how Ford is turning around a 17 billion dollar earnings loss. He also reveals how he introduced the One Ford ideals and how the company is introducing the world鈥檚 first 鈥榞lobal鈥� car (which is being launched in Paris).
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