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Leader of the Brand
How important is the brand today? In this week鈥檚 Global Business, Peter Day talks to a man who shows CEO鈥檚 how to make the best of their brands and their companies.
What鈥檚 in a name? Quite a lot if it鈥檚 Apple or Coca-Cola. Think about the damage to the reputation of BP since the oil spill in the Gulf. Peter Day talks to Jez Frampton, Global CEO of branding consultancy, Interbrand, about how to keep your brand on the cutting edge in these changing times and why more often than not when a problem occurs it鈥檚 more about problems in the company than the name of your product.
Last on
Sun 21 Aug 2011
21:32GMT
主播大秀 World Service Online
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- Sat 20 Aug 2011 04:32GMT主播大秀 World Service Online
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- Sun 21 Aug 2011 09:32GMT主播大秀 World Service Online
- Sun 21 Aug 2011 21:32GMT主播大秀 World Service Online
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