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Malaco Records, based in the deep south of Jackson Mississippi, is one of - if not the - last old fashioned record companies. It is a label, it's a studio, it's a distribution centre and in this internet age it is an insanely tightly focused soul and blues label dedicated to serving an intensely loyal local audience. If one of its releases becomes a huge hit - like Fern Kinney, Dorothy Moore's Misty Blue or My Toot Toot - then that is a bonus but its not the be all and end all.
Shaun Escoffery looks at how Malaco survives and thrives, but also at the rich heritage of Mississippi music that sustains and supports it.

(Photo: Vinyl record player. Credit: Johannes Eisele/AFP/Getty Images)