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Hypebeast culture: Why do fashion fans queue for hours?

There has been a huge culture developing in the streetwear scene, labelled by many as ‘Hypebeast’. So what's all the fuss about? Fashion fan Sam Harris, finds out more.

In the past five to ten years, there has been a huge culture developing in fashion - particularly in the streetwear scene - labelled by many as ‘Hypebeast’.

Fashion fanatics are queuing for hours, with some limited release items selling out online in seconds.

It has created a huge resale market, where buyers can sometimes double or triple the price they originally paid, even if the items are worn.

5 Live’s Anna Foster and Tony Livesey find out more from guest reporter and fashion fan, Sam Harris.

They are also joined by self-proclaimed ‘UK’s biggest hype beast’ Ari Petrou, The Sole Supplier CEO George Sullivan, Guardian fashion writer Lauren Cochran and Hypebeast magazine editor Arby Li.

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21 minutes

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