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It's among the most watched sporting leagues around the world, with rights deals breaking into the billions . As a new season gets underway, World Business Report is live from Manchester City's Etihad Stadium. Join us and a range of guests to find out what gives the Premier League its extraordinary brand power.

Throughout the programme, Will Bain is joined by Professor Tom Cannon, a football finance expert from the University of Liverpool; and Fiona Green, the co-founder of sports analytics consultancy Winners.

A former chief executive at Liverpool FC, Peter Moore, provides his insight into how clubs are still searching for growth.

Andrew Tucker from supporters' group The Third Rail explains how fanbases are expanding in unexpected places. Football agent Shehneela Ahmed is also on hand to discuss how the money players generate is likely to keep soaring.

(Picture: The Etihad Stadium, home of Manchester City FC. Credit: Getty Images.)