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Why do some influencers back bad products?

Top Instagram influencers appear to be promoting products that are fake and poor quality - but do they know they鈥檙e doing it? Or have they fallen prey to unscrupulous companies?

If you're on Instagram, you'll have seen influencers promoting all sorts of products - from gadgets to clothes or food. But can you really trust their recommendations?

A 主播大秀 investigation found a number of top influencers pushing products that are fake and poor quality.

There鈥檚 no evidence to suggest these social media stars knew they were openly promoting questionable brands and companies. And yet, many customers say the only reason why they bought these products was because influencers suggested they ought to.

So should social media stars be held accountable for the promotional deals they make? We explore the dark underbelly of influencer marketing.

Presenter: Marco Silva
Reporter: Omar Mehtab
Additional production: Osman Iqbal

Picture caption: Stock photo of a social media influencer filming herself.
Picture credit: Getty Images

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18 minutes

Last on

Mon 3 Aug 2020 09:32GMT

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  • Sat 1 Aug 2020 04:32GMT
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  • Sun 2 Aug 2020 01:32GMT
  • Sun 2 Aug 2020 21:32GMT
  • Mon 3 Aug 2020 09:32GMT

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