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The pet food industry is a multi billion dollar business but are premium brands - with premium ingredients - worth spending more money on? And could insect protein be the key to a more sustainable way of feeding our animal companions? Elizabeth Hotson gets the facts and figures from Kate Vlietstra, a global food and drink analyst at Mintel. We also hear from Tom Neish, founder of insect-based cat and dog food company, Yora. Plus, Rachel Grant from premium pet food brand, Laughing Dog, tells us why she believes her product is worth splashing out on. A trio of dog owners tell us what's on their pets' menu and Sean Wensley, senior vet at the pet charity, PDSA explains how to make sure your animal companion eats a balanced diet. Plus, Natalia Santis, manager at the Java Whiskers cat cafe, describes the eating habits of their eleven fussy felines. (Picture of treat time at Java Whiskers cat cafe. Picture by Elizabeth Hotson).